Senior Global Marketing Manager

Vizgen

Senior Global Marketing Manager driving product marketing strategies at Vizgen. Collaborating across regions for effective brand management and marketing execution.

Posted 7/29/2026full-timeCambridge • Massachusetts • 🇺🇸 United StatesSenior💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing integrated marketing campaigns and demand generation initiatives within the Life Sciences and Biotechnology sectors, with a strong focus on product marketing and sales enablement. Proficient in managing marketing budgets, collaborating with cross-functional teams, and developing compelling marketing collateral to enhance brand awareness and customer engagement.

Highest-signal resume keywords

Integrated Marketing Campaign ManagementDemand Generation Metrics AnalysisProduct Marketing & Launch SupportCRM Platforms ProficiencyProject Management & Organizational Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationProduct MarketingMarketing CommunicationsCampaign Performance TrackingMarketing Collateral CreationGo-To-Market PlanningBudget ManagementSales EnablementCompetitive IntelligenceBrand Messaging

Soft Skills

Communication SkillsAttention to DetailOrganizational SkillsTeam ManagementCollaboration

Tools & Technologies

CRM PlatformsMarketing Automation SystemsMarketing Analytics Tools

Industry Keywords

Life SciencesBiotechnologyDiagnosticsScientific ToolsGlobal Marketing Programs

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Marketing Execution, Product Marketing & Demand Generation: Manage integrated marketing campaigns that support demand generation initiatives and improve lead quality and marketing-qualified lead (MQL) to sales-qualified lead (SQL) conversion rates.
Develop and execute integrated marketing communications plans across digital, email, social media, webinars, events, and trade shows to support product launches and ongoing commercial initiatives.
Create and maintain marketing collateral including brochures, sales presentations, product datasheets, battle cards, white papers, application notes, and customer-facing content.
Track campaign performance using demand generation metrics, including lead volume, lead quality, pipeline contribution, and conversion rates, and use insights to optimize campaign effectiveness.
Plan and execute conferences, workshops, seminars, webinars, and customer events.
Partner closely with Regional Sales and Inside Sales teams to support sales enablement initiatives and regional marketing activities.
Collaborate with the Director of Product Management & Commercial Enablement to ensure marketing campaigns accurately reflect current product positioning, competitive differentiation, and commercial priorities.
Collaborate with the Director of Product Management & Commercial Enablement to develop product messaging, value propositions, and positioning that clearly communicate customer benefits and differentiate Vizgen's solutions in the marketplace.
Partner with Product Management and Commercial teams to support product launches by creating go-to-market plans, launch materials, competitive intelligence, and sales enablement resources.
Team & Vendor Management: Provide strategic direction and day-to-day guidance to contractors, agencies, and cross-functional teams to ensure projects align with marketing objectives.
Source, onboard, brief, and manage external creative, digital, and marketing agencies to deliver high-quality marketing initiatives.
Review and approve marketing deliverables to ensure accuracy, consistency, scientific integrity, and brand compliance before external publication.
Budget Management: Collaborate with the Sr. Director of Finance & Business Operations and Global Marketing Leader to maintain accurate marketing budget tracking, forecasting, and reporting.
Support annual budget planning and monthly and quarterly budget reconciliation while identifying opportunities to improve efficiency and resource allocation.
Manage vendor and agency expenditures within approved budget guidelines.
Brand & Corporate Communications: Maintain consistent brand messaging and visual identity across all customer-facing communications and marketing channels.
Develop scientific and corporate content that strengthens Vizgen's brand awareness, thought leadership, and market credibility in partnership with executive leadership and external resources as needed.
Support customer advocacy initiatives, including case studies, testimonials, reference programs, and success stories.

Requirements

What you’ll need

Bachelor's degree in Life Sciences, Biotechnology, Business, Marketing, or a related field required.
Four to six years of experience executing global marketing programs within the Life Sciences, Biotechnology, diagnostics, or scientific tools industry.
Experience supporting product marketing, product launches, or go-to-market initiatives preferred.
Experience managing agencies, contractors, or direct reports preferred.
Proficiency with CRM platforms, marketing automation systems, and marketing analytics tools.
Strong project management, organizational, and communication skills with exceptional attention to detail and a hands-on approach to execution.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Vizgen Website LinkedIn All Job Openings 51 - 200 employees Founded 2019 🧬 Biotechnology 🔬 Science Biotechnology
Science Vizgen is a biotechnology company that develops and commercializes spatial single-cell genomics technologies and platforms. Its MERSCOPE platform, based on MERFISH, and accompanying assays and AI-driven image analysis enable high-resolution, highly multiplexed in situ RNA profiling and multi-omics for foundational and translational research. Vizgen’s products are used in applications such as drug development, cancer research, neuroscience, immunology, and cell atlas projects, providing quantitative, sensitive, and spatially resolved gene expression data to advance biological discovery and clinical research. Senior Global Marketing Manager 🔥 1 hour ago 🏢🏡 Cambridge – Hybrid 💵 $150k - $180k / year ⏰ Full Time 🟠 Senior 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Marketing Execution, Product Marketing & Demand Generation: Manage integrated marketing campaigns that support demand generation initiatives and improve lead quality and marketing-qualified lead (MQL) to sales-qualified lead (SQL) conversion rates.
Develop and execute integrated marketing communications plans across digital, email, social media, webinars, events, and trade shows to support product launches and ongoing commercial initiatives.
Create and maintain marketing collateral including brochures, sales presentations, product datasheets, battle cards, white papers, application notes, and customer-facing content.
Track campaign performance using demand generation metrics, including lead volume, lead quality, pipeline contribution, and conversion rates, and use insights to optimize campaign effectiveness.
Plan and execute conferences, workshops, seminars, webinars, and customer events.
Partner closely with Regional Sales and Inside Sales teams to support sales enablement initiatives and regional marketing activities.
Collaborate with the Director of Product Management & Commercial Enablement to ensure marketing campaigns accurately reflect current product positioning, competitive differentiation, and commercial priorities.
Collaborate with the Director of Product Management & Commercial Enablement to develop product messaging, value propositions, and positioning that clearly communicate customer benefits and differentiate Vizgen's solutions in the marketplace.
Partner with Product Management and Commercial teams to support product launches by creating go-to-market plans, launch materials, competitive intelligence, and sales enablement resources.
Team & Vendor Management: Provide strategic direction and day-to-day guidance to contractors, agencies, and cross-functional teams to ensure projects align with marketing objectives.
Source, onboard, brief, and manage external creative, digital, and marketing agencies to deliver high-quality marketing initiatives.
Review and approve marketing deliverables to ensure accuracy, consistency, scientific integrity, and brand compliance before external publication.
Budget Management: Collaborate with the Sr. Director of Finance & Business Operations and Global Marketing Leader to maintain accurate marketing budget tracking, forecasting, and reporting.
Support annual budget planning and monthly and quarterly budget reconciliation while identifying opportunities to improve efficiency and resource allocation.
Manage vendor and agency expenditures within approved budget guidelines.
Brand & Corporate Communications: Maintain consistent brand messaging and visual identity across all customer-facing communications and marketing channels.
Develop scientific and corporate content that strengthens Vizgen's brand awareness, thought leadership, and market credibility in partnership with executive leadership and external resources as needed.
Support customer advocacy initiatives, including case studies, testimonials, reference programs, and success stories. 🎯 Requirements
Bachelor's degree in Life Sciences, Biotechnology, Business, Marketing, or a related field required.
Four to six years of experience executing global marketing programs within the Life Sciences, Biotechnology, diagnostics, or scientific tools industry.
Experience supporting product marketing, product launches, or go-to-market initiatives preferred.
Experience managing agencies, contractors, or direct reports preferred.
Proficiency with CRM platforms, marketing automation systems, and marketing analytics tools.
Strong project management, organizational, and communication skills with exceptional attention to detail and a hands-on approach to execution. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Manager, Market Access Marketing 🕒 June 12 Biogen 5001 - 10000 🏥 Healthcare 🏭 Manufacturing 🧬 Biotechnology Website LinkedIn All Job Openings Manager of Market Access Marketing executing payer and reimbursement strategies for Biogen's portfolio. Collaborating across teams to optimize brand access and reimbursement objectives. 🏢🏡 Cambridge – Hybrid 💵 $118k - $158k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing 🦅 H1B Visa Sponsor Senior Manager, Market Access Marketing 🕒 June 12 Biogen 5001 - 10000 🏥 Healthcare 🏭 Manufacturing 🧬 Biotechnology Website LinkedIn All Job Openings Senior Manager conducting payer and reimbursement marketing for Biogen's portfolio. Leading market access strategies and collaborating with brand teams. 🏢🏡 Cambridge – Hybrid 💵 $147k - $197k / year ⏰ Full Time 🟠 Senior 🎡 Marketing 🦅 H1B Visa Sponsor View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs