Vivo (Telefônica Brasil)

Martech Manager – Personalization Engine Factory

Vivo (Telefônica Brasil)

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Tech Stack

SQL

About the role

  • Responsible for the recommendation engine solution, ensuring product quality, alignment with marketing strategies, and the customer experience.
  • Manage the recommendation engine roadmap: ensure continuous evolution of the solution to provide faster, more accurate, and more complete responses to channels, human agents, and AI about what to offer or communicate to the customer.
  • Lead a technical team and act as the interface with the business area, promoting integration between data, advanced analytics, CRM, and marketing automation to achieve business objectives.
  • Plan, prioritize, and monitor activities and deliveries, ensuring efficiency and quality.
  • Analyze metrics and results to propose continuous improvements to recommendation rules and models.
  • Ensure observability and explainability of the solution’s recommendations by applying best practices in monitoring and telemetry.
  • Communicate clearly with technical and business stakeholders, explaining rules, operation, opportunities, and expected gains from recommendation solutions.
  • Ensure effective use of Martech tools and the integration of the recommendation solution with those tools.

Requirements

  • Bachelor’s degree in Engineering, Computer Science, Business Administration, Statistics, or related fields.
  • Analytical profile with a strong ability to interpret data and generate actionable insights.
  • Knowledge of SQL and an understanding of data structures.
  • Previous experience with Martech tools, CRM, marketing automation, and recommendation engines.
  • Leadership skills and experience managing multidisciplinary teams.
  • Excellent interpersonal communication and the ability to translate technical terms into business language.
  • Preferred: Familiarity with NBA/NBO/NBX solutions.
  • Experience with projects involving AI or machine learning models applied to offer recommendations.
Benefits
  • Choose the benefits that best suit you and your dependents via a digital platform with several categories such as Gym, Meal Allowance (VR), Food Allowance (VA), Pharmacy Assistance, Health Insurance, Dental Insurance, and Life Insurance;
  • Company mobile phone. Yes — a brand-new smartphone for you!
  • Unlimited voice and data plan! Yes, unlimited! On the best mobile network, even faster with Vivo’s 5G!
  • An exclusive Vivo offer with special discounts on landline, broadband, TV, and apps;
  • Eligible to receive an annual Bonus or PPR (profit-sharing);
  • Plan your future through a private pension plan;
  • Have children? You are entitled to a subsidy to help with school, daycare, or nanny expenses;
  • Work in an environment that respects your personality, dress style, and who you are — you can be authentic. #BeYourself
  • Work remotely up to 2 days per week. #Mobility
  • Flexible working hours;
  • Enjoy a day off (Day Off) to celebrate your birthday;
  • Participate in one of the largest corporate volunteer programs to help you make an impact on the world;
  • Take advantage of our Educational Development Program offering partnerships with educational institutions at discounts; certifications and online courses.
  • Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we operate in more than 17 countries! #VivoMyCareer
  • Benefit from a range of initiatives to improve your physical, emotional, and social health. We offer #VivoWellbeing, which encourages our team to adopt healthy habits and a better quality of life. Available services include consultations with nutritionists, psychologists, social workers, telemedicine, and much more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLdata structuresrecommendation enginesAImachine learningdata analysisadvanced analyticsmonitoringtelemetryMartech tools
Soft Skills
analytical skillsleadershipinterpersonal communicationability to translate technical termsplanningprioritizationmonitoring activitiesefficiencyquality assurancestakeholder communication