National Accounts Manager
Experian
Category Manager, Retail Lubricants
Vivo Energy
full-time
Posted on:
Origin: • 🇧🇫 Burkina Faso
Visit company websiteJob Level
JuniorMid-Level
About the role
- Drive the implementation and execution of Retail Lubricants Marketing initiatives on the forecourt and lead delivery of lubricants category plans.
- Address daily challenges related to Retail Lubricants and enhance profitability for VEB and the Retailers.
- Ensure operational excellence in execution of sales and marketing of lubes on the forecourt.
- Collaborate with sales, technical, operations, design and other internal stakeholders to keep the brand relevant and support brand promise.
- Execute brand strategies and marketing plans, manage existing product portfolio and new product launches.
- Manage day-to-day marketing activities including project management, creative development, cross-functional implementation, campaign tracking and reporting.
- Leverage business, category and brand marketing strategy into actionable plans to meet company objectives.
- Participate in development of long-term planning to identify new business opportunities, markets and partners.
- Implement marketing plans with internal and external suppliers on time and on budget; participate in sales and marketing presentations.
- Maintain brand integrity across product lines and communications; develop and manage brand platform and guidelines.
- Lead the Marketing lifecycle (PLM) for designated brands; prepare marketing objectives and schedules for product introduction and sales materials.
- Work with Media to integrate media mix plans; develop and execute national advertising and promotional activities; manage third-party agencies.
- Lead consumer and competitive insight research; produce competitive analysis; run brand audit studies and focus groups with partners.
- Develop monthly and quarterly management reports; monitor and analyse business performance vs business goals and competition.
- Assist with financial projections and budgeting; own pricing for relevant brands.
- Travel extensively within the country; work with Pan African Marketing, Technical and other functions; manage indirect channels and OEM partnerships.
Requirements
- Possess a BAC+5 qualification
- Educational background: Business schools, Engineering schools, MBA, etc.
- Preferably having experience in sales within a retailing business (+/- 2 years) in which he/she had manage retailers to achieve volume and financial targets.
- Experience in team management and coaching with a special Achievement” profile
- Driving license
- Be immediately available or at short notice
- Generating Insights: Skill
- Strategic Marketing & Planning: Mastery
- CVP Development – Brand: Knowledge
- CVP Development – Product/Service: Portfolio Knowledge
- CVP Development – Pricing: Knowledge
- CVP Development – Promotions: Knowledge
- CVP Development – Channel/Sector Management: Knowledge
- Effective Messaging: Knowledge
- Delivering Excellence in the Market: Mastery
