Vitrolife Group

Marketing

• Develop and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions.
• Conduct market analysis to assess segment size, growth trends, adoption curves, and competitive landscape.
• Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders.
• Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives.
• Create marketing content including brochures, technical guides, white papers, case studies, and digital assets.
• Manage digital marketing initiatives including website content, SEO and SEM, and lead generation campaigns.
• Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution.
• Develop launch kits and commercial playbooks for new products and upgrades.
• Support industry events such as ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement.
• Conduct interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers.
• Lead product launch strategy and execution across multiple channels.
• Monitor product performance, market share, pipeline growth, and competitive dynamics.

Senior Marketing Manager – IVF Technologies

• Lead regional marketing strategy for IVF consumables
• Manage full product lifecycle, including new product introductions
• Identify and assess market opportunities using customer insights and clinical trends
• Develop campaigns to increase awareness and drive growth
• Lead go to market strategy for new consumable products
• Maintain a strong understanding of IVF laboratory workflows, clinical practices, and customer challenges
• Engage directly with key customers to gather insights
• Partner with Regulatory, Clinical, and Quality teams to ensure compliance
• Collaborate with supply chain and operations to support forecasting.

Senior Marketing Manager – IVF Consumables

• Develop and execute regional marketing strategy for genetic testing and genomic services
• Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks
• Build annual marketing plans and track performance to drive demand and revenue growth
• Develop scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirements
• Create marketing materials including white papers, case studies, presentations, digital campaigns, and educational content
• Translate complex genetic data into clear and meaningful customer value
• Partner with sales to deliver training, tools, and competitive positioning
• Develop resources such as ROI tools, workflow guides, and objection handling materials
• Lead go to market strategy and execution for new assays, platform updates, and enhancements
• Conduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselors
• Analyze usage data and reporting trends to refine strategy and messaging

Senior Marketing Manager – IVF Technologies

Senior Marketing Manager – IVF Consumables

Marketing Manager – IVF Genetic Testing