Vitrolife Group

Marketing

• Develop and own the North America marketing strategy for PGT-A, PGT-M, PGT-SR
• Identify emerging trends in reproductive genetics
• Create robust, scientifically accurate messaging
• Develop high-value marketing materials including clinical white papers, videos, sales presentations
• Build ROI calculators and workflow tools
• Lead multi-phase launch planning for new assays and marketing campaigns

Senior Marketing Manager – Genetic Services

• Develop and execute annual North America marketing plans for IVF consumables including media, culture, cryo, embryo handling, labware, and workflow-support products.
• Lead portfolio positioning, segmentation, value propositions, and messaging based on customer insights and competitive analysis.
• Manage lifecycle strategy including new product introductions, phased enhancements, portfolio rationalization, and end-of-life planning.
• Own regional pricing strategy and margin optimization in collaboration with regional commercial teams.
• Identify and size market opportunities using market data, voice-of-customer research, and clinical trends in ART.
• Lead campaigns to grow category awareness, including digital marketing, KOL engagement, and participation in global congresses (ASRM).
• Support sales organizations with content, tools, and targeted programs to improve conversion and utilization.
• Develop educational pathways and content to increase product competency for embryologists and clinicians.
• Drive launch readiness and go-to-market execution for new consumable products.
• Build sales tools, training materials, clinical evidence summaries, objection-handling guides, and digital assets.
• Maintain a strong understanding of IVF lab processes, embryology workflows, quality control considerations, and clinical pain points.
• Build relationships with key IVF clinics, lab directors, and embryologists to gather insights and test new concepts.

Senior Marketing Manager – Genetic Services

Senior Marketing Manager – Consumables