Senior Marketing Manager – IVF Consumables

Vitrolife Group

Senior Marketing Manager responsible for developing marketing strategies and executing product launches in IVF consumables for Vitrolife Group.

Posted 6/27/2026full-timeRemote • Florida • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead regional marketing strategy for IVF consumables
Manage full product lifecycle, including new product introductions
Identify and assess market opportunities using customer insights and clinical trends
Develop campaigns to increase awareness and drive growth
Lead go to market strategy for new consumable products
Maintain a strong understanding of IVF laboratory workflows, clinical practices, and customer challenges
Engage directly with key customers to gather insights
Partner with Regulatory, Clinical, and Quality teams to ensure compliance
Collaborate with supply chain and operations to support forecasting.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Life Sciences, Business, or related field
Seven or more years of marketing experience in medical devices, biotechnology, or diagnostics, with experience in IVF or assisted reproductive technologies preferred
Demonstrated success managing technical product portfolios and launching new products
Strong understanding of IVF laboratory workflows and consumable product applications
Proven ability to lead complex initiatives and influence cross functional teams
Excellent communication, presentation, and strategic planning skills.
Experience working with embryology key opinion leaders or clinical education teams (preferred)
Familiarity with CRM systems such as Salesforce, marketing automation platforms, and analytics tools
Ability to translate scientific concepts into clear and compelling commercial messaging.

Benefits

Comp & perks

Paid Time Off and 10 Paid Holidays
401(k) with Employer Match
Medical, Dental, Vision
IVF Coverage to support family building needs
GAP Insurance
Basic Life and AD&D Coverage
Short- and Long-Term Disability
Optional AFLAC Supplemental Policies
Employee Assistance Program (EAP)
Flexible Spending & Health Savings Account

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategyproduct lifecycle managementmarket opportunity assessmentcampaign developmentgo to market strategyIVF laboratory workflowsclinical practicesproduct portfolio managementlaunching new productscommercial messaging

Soft Skills

leadershipinfluencecommunicationpresentationstrategic planningcollaborationcustomer engagementinsight gatheringcross functional teamworkproblem solving