Vitamin Well Group

Sales

• Independently acquire, develop and manage partners in wholesale, beverage wholesale (GFGH) and foodservice
• Expand distribution and secure new listings
• Develop assortment strategies for wholesale/GFGH and foodservice
• Ensure brand visibility and availability in the on-premise (hospitality) channel
• Use CRM to manage sales activities and priorities
• Analyze sales volume, revenue and distribution to derive action plans

Area Sales Manager – Wholesale, Foodservice

• Build the Brand
• Conduct weekly visits to high-volume accounts, identify growth opportunities, and achieve monthly/quarterly KPIs.
• Drive sales execution through expanded SKU distribution, shelf space, displays, cooler placements, and promotions.
• Manage relationships with retailers, brokers, and third-party merchandising partners.
• Identify and develop new business opportunities within the independent channel.
• Support chain retailers with new item launches and retail programs.
• Assist with merchandising, stocking, and display execution, including lifting product cases as needed.
• Gain additional placement within accounts, including secondary points of purchase and cooler placement.
• Provide timely, accurate reporting through retail execution and field management tools (e.g., Repsly).
• Support regional sales initiatives and participate in weekly sales reviews and planning calls.
• Partner with field marketing teams to execute programs that increase market share and sales performance.
• Build strong relationships with key store contacts to secure incremental display and promotional opportunities.
• Consistently service an assigned territory (approximately 10–20 stops per day) with purposeful follow-up.
• Plan and prioritize weekly account visits based on business needs and opportunities.
• Serve as the primary point of contact for customers, identifying needs and implementing plans to drive sales growth.
• Establish trust and credibility with accounts through reliable execution and partnership.

Sales Activation Manager, Barebells & NOCCO

Account Executive

• Represent NOCCO, Barebells and Vitamin Well across Independent and Symbol Group convenience stores, ensuring strong visibility, availability, and execution
• Build lasting relationships with store owners, managers, and independent retail decision-makers
• Improve in-store placement, ranging, and availability of our products
• Identify new business opportunities to expand regional presence within independent and symbol group retailers
• Support retail partners with product knowledge, promotions, and data-driven opportunities
• Support new product launches and ensure they land properly in-store
• Share insights from store visits and local market activity with the wider team

Area Sales Manager – Wholesale, Foodservice

Sales Activation Manager, Barebells & NOCCO

Field Sales Executive