Area Sales Manager – Wholesale, Foodservice

Vitamin Well Group

Area Sales Manager to develop relationships in the Beverage industry across Germany. Managing sales for functional beverages in wholesale and food service sectors.

Posted 7/11/2026full-time🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Independently acquire, develop and manage partners in wholesale, beverage wholesale (GFGH) and foodservice
Expand distribution and secure new listings
Develop assortment strategies for wholesale/GFGH and foodservice
Ensure brand visibility and availability in the on-premise (hospitality) channel
Use CRM to manage sales activities and priorities
Analyze sales volume, revenue and distribution to derive action plans

Requirements

What you’ll need

Commercial education or equivalent qualification
Experience in B2B sales, ideally in FMCG, beverage, food, foodservice, or functional food & beverage sectors
Knowledge of the dynamics within wholesale, foodservice and hospitality
Existing contacts with relevant customer groups or distribution partners are a plus
Ability to acquire new customers and grow existing relationships
Understanding of functional beverages and protein-rich snacks
Structured, execution-focused and results-oriented working style
High willingness to travel within Germany and a valid Class B driving license

Benefits

Comp & perks

Full responsibility for the sales territory
Growth and implementation opportunities within a fast-growing company
Room for your own ideas and entrepreneurial development of the sales region
Access to Wellpass: nationwide network for fitness, wellness & sports
Flexible monthly benefits, e.g. mobility allowance, lunch subsidy or vouchers
Tax-advantaged leasing of electronic devices, e.g. laptop, mobile phone or tablet
Employee discounts with selected partners

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Sales AnalysisDistribution Strategy DevelopmentAssortment Strategy DevelopmentRevenue ManagementCustomer Relationship Management

Soft Skills

Results-OrientedExecution-FocusedStructured Working Style

Certifications

Commercial Education