VITAL WorkLife

Marketing

• Translate high-level business objectives into actionable marketing strategies and tactical plans that drive engagement, retention, and growth.
• Own the content lifecycle by developing a robust strategy and producing high-impact thought leadership pieces that position VITAL WorkLife as an industry authority with B2B decision-makers.
• Act as a lead writer and/or editor for marketing assets, including blog posts, newsletters, and digital content.
• Develop clear, concise communications and plans including client emails/newsletters and internal/external talking points to ensure consistent messaging across all audiences.
• Create compelling copy for flyers and collateral, working closely with designers to ensure visual and verbal alignment.
• Plan and execute the end-to-end logistics for virtual and in-person events and/or sponsorships, including webinars, industry conferences, and trade shows.
• Manage all operational aspects of event participation, from registration and platform setup (Zoom Webinars) to post-event follow-up and lead capture.
• Collaborate closely with Sales, Account Management, Clinical, and Product teams to align marketing efforts with business goals, driving acquisition and retention.
• Ensure every touchpoint—from mobile app content to website copy—is clear, consistent, and reinforces VITAL WorkLife's brand positioning.

Marketing Manager