VITAFY BRANDS

Manager

• Develop and implement advertising strategies for Amazon and other marketplaces in alignment with our business unit and company objectives, involving all relevant stakeholders such as Marketplace Managers, BU leads, etc.
• Strategically manage, structure and continuously optimize campaigns, with a focus on Sponsored Ads and display formats
• Monitor key KPIs such as ROAS, ACoS, TACoS, CPC and conversion rate and derive concrete optimization measures
• Plan, manage and control advertising budgets with a focus on revenue, efficiency and profitability
• Identify new growth opportunities through testing innovative ad formats, placements and campaign approaches
• Conduct competitor analyses and market monitoring to detect trends and optimization opportunities early
• Improve existing processes, reporting and campaign structures to increase transparency, controllability and performance

Senior Advertising Manager, Amazon