Vita Coco

Retail Sales Lead, Grocery

Vita Coco

full-time

Posted on:

Location Type: Office

Location: New York City • New York • United States

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Salary

💰 $58,000 - $68,000 per year

Job Level

Senior

About the role

  • Drive both sales and distribution across our top Regional Grocery customers.
  • Work closely with the RAE to find and grow new businesses, create unique programs and incentives, connect buyer groups, and execute distribution programs.
  • Ensure trimester marketing programs are executed at the field level.
  • Plan and prepare innovation launches, new retail programs and market blitzes.
  • Sell the entire Vita Coco portfolio at account level and achieve KPIs on cases sold, displays, and new distribution.
  • Utilize CRM Tools to build account call history, record accomplishments, and optimize your daily schedule.
  • Analyze weekly sales reports to identify opportunities and assess under-performing accounts.
  • Forge strong partnership with Distributor Sales teams and demonstrate best practices.
  • Develop and maintain relationships with key retail accounts while opening new accounts to grow brand visibility and distribution.
  • Provide consistent communication on retail execution, highlighting accomplishments, and follow-up needs for Independent Distributor Sales Managers, KDP Branch Managers & District Managers.
  • Build, move, and improve display execution and/or product placement to ensure optimal location for sales on all company products as necessary in assigned stores.
  • Measure and audit individual accounts and execution following each visit.
  • Support consumer and retail activity by route-riding with distribution partners.

Requirements

  • 3+ years of professional sales or distributor experience, preferably within Food & Beverage or CPG industry.
  • Experience mentoring and coaching Retail Sales Managers.
  • A proven ability to approach accounts creatively and innovatively to expand the business.
  • A professional demeanor when working with co-workers, distributors, retail reps, and customers.
  • Exceptional customer service, interpersonal, and written/verbal communication skills.
  • Strong presentation, public speaking, and premium-selling skills.
  • A collaborative mindset with the ability to work independently when needed.
  • Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint), with the ability to present business plans, results, and insights to peers, managers and distributors.
Benefits
  • Medical, financial, and/or other benefits depending on level and position offered
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales experiencedistributor experienceaccount managementbusiness developmentmarketing program executionsales analysisdisplay executionproduct placementconsumer activity supportKPI achievement
Soft Skills
mentoringcoachingcustomer serviceinterpersonal skillswritten communicationverbal communicationpresentation skillspublic speakingcollaborationindependence