VisualDx

Growth Marketing

• Owns the Subscription/eCommerce strategy and execution including P&L responsibilities for the business unit
• Provides accurate forecasting of Subscription/eCommerce initiatives to Senior Leadership
• Develops and manages projects to drive on-line revenue growth and profitability
• Understands and analyzes the market, competition and customers to develop strategies to meet revenue goals and metric objectives
• Identify, negotiate, and manage strategic partnerships that expand market reach
• Design and execute sales programs targeted at small groups (e.g., clinics, practices, employer groups, associations)
• Foster long-term partner relationships to drive recurring revenue and upsell opportunities
• Drive new customer acquisition, retention, and upsell strategies across digital channels
• Collaborate with marketing to deliver campaigns that resonate with individual and group buyers
• Manage pricing, promotions, and sales packages tailored to small group needs
• Oversight of channel partner programs including development of qualified pipeline and tracking the sales process in the VisualDx CRM system
• Present business-driven proposals to business, user and financial decision makers
• Understand customer business needs to align to product solutions and close sales to meet quarterly objectives
• Follow the VisualDx Sales Process including handoff to Client Success when applicable
• Develop and manage customer acquisition and retention programs
• Work with VP of Engineering & VP of Product and cross-functional roles to continually optimize subscription/eCommerce experience
• Set and track KPIs for group sales, partnerships, and overall subscription/eCommerce performance
• Analyze data and sales trends to inform strategies and improve conversion rates
• Report on pipeline health, partnership impact, and revenue performance
• Set up systems and processes to track activity and results against goals
• Drive best practices for subscription/eCommerce opportunities, processes and tools
• Work with Director of Sales Operations and Marketing Director to develop reporting and analyses of subscription/eCommerce campaigns and programs
• Other duties as assigned

Director of Subscription Growth