VisitorsCoverage Inc.

SEO Marketing

• Write high-quality, engaging content, including articles, blog posts, press releases, email newsletters, video scripts, case studies, and LinkedIn posts.
• Conduct thorough keyword research, analyze competitor content, and optimize content for searchability on search engines using SEO best practices.
• Stay updated on SEO trends, AI SEO tools, algorithm changes, and content marketing strategies to ensure our content strategy remains competitive and innovative.
• Manage press releases via our partner sites and agencies.
• Create and maintain a streamlined quarterly content calendar.
• Proofread, edit, and publish content in our proprietary CMS and in WordPress.
• Perform quality control of all content and be fully accountable for the final published content.
• Publish and QA each article/blog once it’s live, troubleshoot if necessary.
• Brainstorm new content ideas with the larger marketing team to develop a comprehensive content strategy that aligns with business goals and drives organic growth.
• Perform regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience. Proactively identify broken links, website content rendering, and duplicate content issues
• Provide monthly performance reports using analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor content performance, keyword rankings, and gaps, offering actionable insights for optimization.
• Potential opportunity to manage a content specialist.

Content & SEO Manager

Content Marketing Manager

• Create and publish content such as blog posts, articles, email newsletters, press releases, and LinkedIn updates.
• Upload, format, and publish content using our proprietary CMS and WordPress.
• Perform basic on-page SEO optimizations such as metadata, internal linking, and keyword tagging.
• Conduct light proofreading and editing for grammar, structure, and formatting consistency.
• Support the content calendar and help ensure content deadlines are met consistently.
• Perform QA checks on published content to ensure accuracy, correct formatting, and mobile compatibility.
• Collaborate with the marketing team to brainstorm content ideas and support larger campaigns.
• Stay up-to-date with basic SEO best practices and content trends.
• Help identify broken links, duplicate content, or formatting issues and recommend basic fixes.
• Monitor and report on content performance metrics using tools like Google Analytics or SEMrush (training provided if needed).
• Assist with other marketing operations tasks as needed.

Content & SEO Manager

Content Specialist, Marketing Intern