VisionPoint Marketing

SEO Writer – Strategist

VisionPoint Marketing

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Create and publish engaging inbound content, including academic program pages, articles, blogs, and other relevant assets, in alignment with SEO best practices.
  • Lead discovery sessions, such as stakeholder interviews and focus groups, to identify opportunities for content development.
  • Craft engaging content that aligns with identified strategies to reach a variety of audiences and address their specific needs.
  • Optimize and "future-proof" content for Answer Engine Optimization (AEO) and Google’s Search Generative Experience (SGE).
  • Work with internal teams to plan, develop, write, and optimize site content.
  • Use AI tools selectively to support research, optimization, and efficiency, with human editorial judgment guiding quality, voice, and accuracy.
  • Conduct technical SEO audits and present to clients prioritized remediation tactics to improve site health and performance.
  • Lead keyword research to identify opportunities and ensure all pages have unique titles, meta descriptions, and optimized on-page elements.
  • Monitor and report on SEO campaign performance, including pageviews, bounce rates, and conversion rates.
  • Provide data-driven recommendations based on marketing analytics to address client business and marketing challenges.

Requirements

  • 3–5 years of professional experience in strategic marketing content, with a specific focus on inbound marketing.
  • A four-year bachelor’s degree in marketing, communications, journalism, business, or a related field of study (or equivalent professional experience).
  • Proven track record in developing, managing, and optimizing digital content for professional websites.
  • Demonstrated ability to synthesize the needs of diverse audiences into effective content strategies.
  • Proficiency in technical SEO, including keyword research and the execution of on-page optimization strategies such as title tags and meta descriptions.
  • Analytical expertise in interpreting website visitor data (e.g., pageviews, bounce rates, and conversion rates) to drive traffic and conversion growth.
  • Strong project management skills with the ability to prioritize and execute multiple complex writing assignments in a fast-paced environment.
  • Exceptional command of grammar and the written word, paired with a process-oriented approach and high attention to detail.
  • A proactive commitment to staying current with SEO industry trends, AI-driven tools, and emerging search best practices.
Benefits
  • Outstanding benefit package that includes options for health, dental, vision, matching 401k, paid time off and some other cool stuff
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOAEOkeyword researchon-page optimizationtechnical SEOcontent developmentcontent optimizationmarketing analyticsdigital content managementwriting
Soft Skills
project managementattention to detailanalytical skillscommunicationsynthesis of audience needsstrategic thinkingcreativitycollaborationadaptabilitytime management