VisionPoint Marketing

SEO Marketing

• Create and publish engaging inbound content, including academic program pages, articles, blogs, and other relevant assets, in alignment with SEO best practices.
• Lead discovery sessions, such as stakeholder interviews and focus groups, to identify opportunities for content development.
• Craft engaging content that aligns with identified strategies to reach a variety of audiences and address their specific needs.
• Optimize and "future-proof" content for Answer Engine Optimization (AEO) and Google’s Search Generative Experience (SGE).
• Work with internal teams to plan, develop, write, and optimize site content.
• Use AI tools selectively to support research, optimization, and efficiency, with human editorial judgment guiding quality, voice, and accuracy.
• Conduct technical SEO audits and present to clients prioritized remediation tactics to improve site health and performance.
• Lead keyword research to identify opportunities and ensure all pages have unique titles, meta descriptions, and optimized on-page elements.
• Monitor and report on SEO campaign performance, including pageviews, bounce rates, and conversion rates.
• Provide data-driven recommendations based on marketing analytics to address client business and marketing challenges.

SEO Writer – Strategist

Marketing

• Work in the trenches with VisionPoint’s college and university partners
• Co-create or steward data-driven enrollment marketing solutions
• Share actionable sector insights
• Make real-time adjustments to shifting institutional and market dynamics
• Ensure full-funnel impact from brand-level awareness and demand generation through application growth and yield optimization
• Act as a consultative business partner using expertise in enrollment marketing and relationship management
• Monitor relevant news and events of assigned clients to serve as strategic consultants

SEO Writer – Strategist

Enrollment Marketing Consultant