VisionPoint Marketing

Project Manager

• Strategically manage a mix of brand, media, creative, SEO, CRM, and consultative projects—always rooting decisions in clear goals and data-backed insight.
• Actively track, analyze, and optimize scopes and profitability, taking full accountability for keeping projects on target.
• Build realistic timelines, secure resources, and remove roadblocks so teammates can do their best work and grow.
• Keep cross-functional teams aligned and informed with concise, direct updates that foster collaboration and trust.
• Champion efficient, high-quality production standards, ensuring every deliverable meets VisionPoint’s promise to make life easier for clients.
• Provide thoughtful post-project analysis that empowers teams to refine solutions and innovate on future work.
• Partner with clients and the Enrollment Marketing Consultant to co-define goals and success metrics, demonstrating a solutions-driven mindset from kickoff to wrap-up.
• Own day-to-day communication—offering straightforward, empathetic guidance and setting clear expectations.
• Lead purposeful meetings with tight agendas, ensuring everyone leaves knowing the next, most impactful step.
• Flag scope, budget, or timeline changes early, clearly outlining impacts and proposing growth-oriented solutions that keep momentum.
• Monitor progress against goals, proactively realigning efforts so work stays laser-focused on results that matter to the client.
• Identify expansion and renewal opportunities by linking project wins to each client’s broader objectives, reinforcing VisionPoint’s role as their trusted enrollment-marketing partner.

Marketing Project Manager

Graphics Designer

• Bring strong visual design skills (including a great appreciation of typography, design thinking and storytelling) to ad campaigns, branding projects, and all sorts of digital and traditional media output.
• Partner with Copywriters to create cohesive campaigns that marry thematic with the visual.
• Effectively balance multiple projects.
• Work independently on design projects as well as collaborate with others in the creative department, including our Creative Director.
• Collaborate with cross-functional teams to ensure a harmonious relationship between strategy, content, design and execution.
• Present work to internal teams—and sometimes directly to the client—for feedback/approval.
• Participate in and contribute to creative brainstorming sessions.
• Diligently complete the administrative aspects of the job, including but not limited to: accurately logging hours, being prompt and prepared for meetings, responding quickly to internal communications, etc.
• Maintain neat, organized files and project documentation.
• Be a self-starter, be more than willing to help others and contribute to things that may fall outside of your official job description.
• Stay up-to-date with design trends, new software/tools, and industry developments.

Graphic Designer

Manager

• Serve as the champion and primary administrator of VisionPoint’s internal systems and operational platforms
• Maintain and optimize VisionPoint’s project management platform (ClickUp), CRM (HubSpot), and other agency tools to ensure clean and consistent data
• Administer system permissions, templates, views, workflows, and automations to drive operational consistency and efficiency
• Lead user training and ongoing support to ensure team members are using systems effectively
• Proactively monitor software updates, conduct regular audits, and implement process improvements
• Maintain system documentation—including SOPs, data standards, templates, and workflow maps
• Partner with leaders to govern system structure and ensure changes remain scalable and aligned with agency needs
• Support revenue operations by maintaining accurate data flow across CRM, project management, and reporting tools
• Collaborate with Business Development, Client Experience, Finance, and Client Operations
• Build and maintain dashboards and reports that provide insights into pipeline health, client lifecycle data, forecasting accuracy, revenue leaks/opportunities, and operational trends
• Ensure HubSpot fields, automations, and workflows stay updated and aligned with evolving agency processes
• Provide QA for revenue-related data
• Support the development and maintenance of rate-card, scoping, and resourcing tools
• Sweep system and projects to flag potential risks, errors, or flags
• Collaborate with the Senior Director of Client Operations and senior leaders across the agency to maintain accurate, up-to-date resourcing views
• Develop and maintain reports, dashboards, and workflow documentation for internal teams and client-facing needs
• Support operational analysis by identifying trends, risks, or areas where process updates could improve efficiency or accuracy.

Agency Systems Manager

Customer Success Manager

• Accountable for the entire project lifecycle, from initiation and financial planning to execution, monitoring, controlling, and successful closure
• Focus on maximizing client satisfaction and achieving measurable business and project goals
• Collaborate closely with Enrollment Marketing Consultants, strategy, creative, analytics, web, and media teams
• Orchestrate positive and impactful project execution, ensuring projects are delivered on time, within scope, and within budget
• Take ownership of day-to-day client communication and comprehensive project management
• Track and manage key performance indicators (KPIs), providing insights into project health and financial performance
• Cultivate strong internal and external relationships, empowering the VisionPoint team for success
• Ensure delivery of excellent work that drives goal-beating results and demonstrable financial value

Client Success Manager

Account Executive

• Prospecting & Lead Generation
• Research, identify, and qualify new business opportunities within higher education.
• Proactively reach out to prospects through calls, emails, LinkedIn, and other channels to generate meetings.
• Nurture leads from marketing campaigns, webinars, conferences, etc., turning initial interest into meaningful conversations.
• Maintain a steady cadence of outbound activity to build and sustain a healthy and growing pipeline that converts to revenue.
• Sales Execution
• Conduct discovery calls to uncover prospect’s needs, challenges, and goals.
• Effectively position VisionPoint’s enrollment marketing solutions—across brand, media, web, creative, and CRM services—as answers to those needs.
• Customize recommendations to align with client objectives while advancing opportunities toward close.
• Strategically scope and price projects to both meet client objectives and maintain profitable, sustainable engagements within VisionPoint guidelines.
• Develop proposals—including written proposals, estimates, and sales decks—that clearly communicate value and drive prospects to decision.
• Negotiate and close new business opportunities, ensuring both client success and VisionPoint profitability.
• Collaboration & Industry Engagement
• Work in close partnership with agency marketing to ensure quality warm opportunities are generated to supplement your personal hunting and outreach.
• Work closely with strategy and client services teams to ensure smooth handoffs and client onboarding once new business is closed.
• Represent VisionPoint at conferences, events, and networking opportunities to grow brand awareness and cultivate leads.
• Share marketplace insights and prospect feedback with internal teams to help refine offerings and messaging.
• Consistently track and report on activity, pipeline progress, and results in the CRM.

Performance Marketing

• Optimize campaign management approaches and processes
• Oversee planning, execution, and optimization of paid media campaigns
• Monitor campaign performance, analyze data, and make recommendations
• Ensure campaigns are aligned with client objectives
• Stay up-to-date on industry trends and best practices
• Provide active campaign management as needed
• Lead weekly team meetings to discuss team issues
• Manage resourcing allocation and performance of direct reports
• Support clients as a media subject matter expert

Senior Director of Paid Media

Digital Marketing

• Collaborate with Marketing Strategists and Account Directors in the execution of digital marketing strategies and plans for VisionPoint’s clients
• Execute advertising campaigns for multiple clients
• Consult with our analytics team to plan, implement tracking, and manage marketing metrics within the platforms and marketing dashboards to contribute to campaign reports
• Utilize the full suite of platform reporting tools and Google Analytics to interpret and act on performance
• Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels