Viseven

Product Marketing Manager – B2B, Life Sciences, Pharma, Biotech

Viseven

full-time

Posted on:

Location Type: Remote

Location: Romania

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Tech Stack

SQL

About the role

  • Translating industry trends into Viseven's strategic positioning and product roadmap influence.
  • Translating product capabilities into business outcomes our clients care about.
  • Collaborate with cross-functional teams, including product, sales, delivery, and digital, to develop and execute effective marketing campaigns.
  • Building and maintaining business decks, competitive battle cards, objection handling frameworks, and differentiation narratives.
  • Positioning product bundles and pricing tiers for different buyer segments.
  • Developing buyer persona frameworks for multi-stakeholder pharma decisions.
  • Defining GTM strategy for new product launches, platform expansions, and market entry (geographic or vertical).
  • Building relationships with key opinion leaders, industry analysts, and pharma marketing executives.
  • Supporting RFP/tender responses with strategic positioning.
  • Analyze marketing campaign results and make recommendations for future marketing strategies.

Requirements

  • Proven experience as a Product Marketing Manager in B2B (life sciences/pharma/biotech).
  • Strong understanding of ICP definition, customer segmentation, and Jobs-to-Be-Done frameworks.
  • Competitive positioning experience with measurable impact on win rates or deal velocity.
  • Ability to translate customer, market, and competitive insights into clear product positioning and value propositions.
  • Product launch or GTM execution in B2B enterprise or mid-market segments.
  • Experience working with brand, content, and demand teams to ensure consistent messaging across all touchpoints.
  • Hands-on experience leading go-to-market strategies for new products, features, or market expansions.
  • Strong understanding of the full B2B funnel (MQL, SQL, pipeline, revenue) and PMM’s role in revenue growth.
  • Experience coordinating cross-functional launch efforts with Product, Sales, Marketing, and Customer Success teams.
  • Data-driven mindset with the ability to turn insights into clear recommendations and actions.
Benefits
  • Competitive Compensation: Regular performance-based salary and career development reviews.
  • Experienced Team: Join a passionate, experienced team in a friendly atmosphere.
  • Career Growth: Opportunities for professional and career advancement.
  • Paid Time Off: 18 business days per year (20 business days after 2 years of service).
  • Sick Leave:
  • Non-documented: 4 business days per year.
  • Documented: 20 business days per year.
  • Family Leave: 3 paid business days for marriage, childbirth, or bereavement.
  • Medical Insurance: Comprehensive coverage.
  • English Courses: Learning opportunities to improve your language skills.
  • Professional Development: Participation in forums and conferences.
  • Corporate Events: Regular team-building activities and events.
  • Work Environment: Enjoy a comfortable, fully equipped office and the possibility to work from home.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingGTM strategycustomer segmentationcompetitive positioningbuyer persona frameworksmarketing campaign analysisB2B marketingproduct launchdata-driven decision makingJobs-to-Be-Done frameworks
Soft Skills
collaborationrelationship buildingcommunicationstrategic thinkinganalytical skillsobjection handlinginfluencingcross-functional coordinationproblem-solvingadaptability