Visby Medical

Chief Marketing Officer

Visby Medical

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $270,000 - $300,000 per year

Job Level

Lead

About the role

  • Partner with the CEO and executive team to define Visby’s go-to-market roadmap for the OTC and retail segments
  • Position Visby as the most trusted name in molecular self-testing
  • Translate market, consumer, and competitive insights into actionable strategies
  • Define pricing, packaging, and channel strategies in collaboration with Product, Commercial, and Regulatory teams
  • Lead all aspects of brand identity, creative, and messaging across digital, retail, earned, and owned channels
  • Oversee integrated campaigns that connect science and lifestyle
  • Lead product marketing across the OTC portfolio
  • Partner with R&D and Medical Affairs to translate complex technology into clear, compelling consumer benefits
  • Build and scale an omnichannel growth engine spanning digital acquisition, retail partnerships, and e-commerce
  • Build, mentor, and lead a multidisciplinary marketing organization across brand, creative, growth, and insights

Requirements

  • 15+ years of progressive marketing leadership experience
  • 5+ years in senior roles leading consumer or OTC healthcare brands
  • Proven track record launching or scaling a regulated consumer product (medical device, diagnostics, healthtech, or wellness)
  • Deep expertise in brand strategy, consumer insights, and integrated marketing
  • Experience managing retail, e-commerce, and digital acquisition channels
  • Strong analytical mindset with fluency in marketing metrics, performance tracking, and ROI measurement
  • Exceptional storytelling ability and executive presence
  • Bachelor’s degree required; MBA or other relevant advanced degree preferred
Benefits
  • More about our benefits
  • Visby offers highly competitive health insurance through United Healthcare or Kaiser, including a company-funded HSA option.
  • We also offer flexible paid time off
  • 10 company holidays
  • Many other contemporary benefits and perks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategyconsumer insightsintegrated marketingdigital acquisitione-commerceperformance trackingROI measurementproduct marketingpricing strategypackaging strategy
Soft Skills
analytical mindsetstorytelling abilityexecutive presenceleadershipmentoringcollaborationcommunicationstrategic thinkingcreativityproblem-solving
Certifications
Bachelor’s degreeMBA