Visby Medical

Chief Marketing Officer

• Partner with the CEO and executive team to define Visby’s go-to-market roadmap for the OTC and retail segments
• Position Visby as the most trusted name in molecular self-testing
• Translate market, consumer, and competitive insights into actionable strategies
• Define pricing, packaging, and channel strategies in collaboration with Product, Commercial, and Regulatory teams
• Lead all aspects of brand identity, creative, and messaging across digital, retail, earned, and owned channels
• Oversee integrated campaigns that connect science and lifestyle
• Lead product marketing across the OTC portfolio
• Partner with R&D and Medical Affairs to translate complex technology into clear, compelling consumer benefits
• Build and scale an omnichannel growth engine spanning digital acquisition, retail partnerships, and e-commerce
• Build, mentor, and lead a multidisciplinary marketing organization across brand, creative, growth, and insights

People Operations

• Provide executive support to the CEO, including complex calendar management, meeting coordination, and correspondence.
• Prepare and organize executive communications, presentations, and internal updates.
• Attend meetings as needed, capture key decisions and action items, and help drive follow-through.
• Conduct research and synthesize information to support informed decision-making.
• Manage travel logistics, offsites, conferences, and company events.
• Handle sensitive and confidential matters with the highest level of discretion.
• Act as a trusted and approachable resource for employee questions including general HR inquiries.
• Manage onboarding and offboarding processes, ensuring a welcoming employee experience.
• Maintain electronic employee files.
• Assist in developing and maintaining employee handbooks, policies, and HR process documentation aligned with company values and best practices.
• Maintain data integrity within HRIS systems.
• Support and administer benefit programs, employee leaves, workers compensation, etc.
• Support recruiting logistics, follow-ups, and referral communications while contributing to a high-quality candidate experience reflective of Visby’s culture and standards.

Chief Marketing Officer

Executive Business Partner