Visana Health

Marketing

• Drive Member Enrollment Campaigns (Strategy & Planning)
• Own enrollment marketing strategy for assigned health plan and employer accounts.
• Build campaign calendars aligned to open enrollment and year-round engagement moments.
• Align campaign priorities to meet client goals and Visana growth targets.
• Execute multi-channel campaigns across email, SMS, direct mail, webinars, events, and employer toolkits.
• Lead webinar strategy to drive strong promotion and high attendance/engagement.
• Own employer toolkit strategy and partner with Client Success to drive year-round employer adoption.
• Write and refine member-facing copy; partner with design to deliver high-quality creative.
• Lead client-facing marketing planning meetings and working sessions; translate goals into clear campaign plans and deliverables.
• Manage ongoing stakeholder communication, ensuring alignment on timelines, approvals, and performance.
• Balance customization requests with scalable marketing frameworks, recommending solutions that protect quality, efficiency, and speed.
• Partner closely with Client Success to ensure marketing execution supports retention, renewal, and account health.
• Coordinate cross-functional execution with design, copy, and operations to deliver polished, on-time client-ready assets.
• Act as the primary marketing point of contact for health plan marketing teams, leading broad + claims-based member outreach strategy.
• Provide strategic enrollment marketing guidance for SMB and jumbo employer accounts, supporting high-impact planning and positioning discussions.
• Partner with Analytics/Data to define success metrics, interpret performance insights, and translate results into strategic recommendations.
• Maintain and evolve Visana’s B2B2C enrollment marketing playbook; act as a go-to resource for Client Success and internal teams.
• Track enrollment campaign performance and full-funnel conversion (enrollment → scheduled → completed → retained).
• Translate results into clear client or campaign recommendations, testing ideas, and ongoing optimizations to improve ROI.
• Partner with Sales and Implementation during pre-sale and launch planning to embed marketing strategy, deliverables, and commitments into client agreements and implementation plans.
• Build and refine scalable templates, workflows, and best practices that increase quality and speed across accounts.
• Stay current on AI trends and emerging tools; identify practical use cases to improve speed, quality, and consistency across Enrollment Marketing.
• Manage and mentor one direct report to start.
• Set clear expectations, provide coaching, and create an environment where great work ships fast and keeps getting better.

Senior Manager, Enrollment Marketing