About the role
- Develop and post engaging content across Instagram, Facebook, LinkedIn, and YouTube.
- Create and schedule social media campaigns aligned with the practice’s mission and services.
- Repurpose podcast and interview content into blog posts, short-form videos, and shareable graphics.
- Monitor engagement, respond to comments and messages, and maintain a consistent brand voice.
- Assist with content planning for educational series, events, and wellness programs.
- Manage and schedule newsletters and automated email campaigns in ActiveCampaign (transitioning to GoHighLevel).
- Write compelling email copy that supports patient communication, retention, and awareness.
- Coordinate content calendars to ensure consistent messaging across all marketing channels.
- Update website and blog content regularly to keep information current and relevant.
- Optimize blog posts and videos for search visibility and audience engagement.
- Track and report on social media performance, email campaign metrics, and web traffic trends.
- Provide insights and recommendations to strengthen brand reach and campaign effectiveness.
- Collaborate with leadership to plan marketing strategies that drive patient inquiries and program participation.
- Coordinate with clinical staff to feature success stories and educational content.
- Support ad hoc marketing initiatives such as event promotions and partnerships.
- Provide light executive assistant support as needed for scheduling and communication within the marketing team.
Requirements
- 2+ years of experience in social media management, digital marketing, or content creation.
- Excellent writing and editing skills with a strong understanding of brand voice and storytelling.
- Proficiency in: Canva, ActiveCampaign, GoHighLevel, and social platforms (Instagram, Facebook, LinkedIn, YouTube).
- Basic SEO and analytics reporting.
- Highly organized, detail-oriented, and proactive in managing multiple projects.
- Passion for health, wellness, and functional medicine preferred.
- Ability to work independently with minimal supervision and thrive in a collaborative, remote environment.
- Comfortable working within Pacific Standard Time (California hours).
- Competitive salary commensurate with experience.
- Opportunities for professional development and growth.
- Work in a dynamic and supportive team environment.
- Make a meaningful impact by helping to build and strengthen families across the globe.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media managementdigital marketingcontent creationwritingeditingSEOanalytics reportingemail copywritingcontent optimizationcampaign management
Soft skills
organizational skillsdetail-orientedproactiveindependent workcollaborationcommunicationstorytellingbrand voice understandingtime managementcreativity