Develop and execute integrated demand generation campaigns across multiple channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth.
Co-own our webinar program—partner with content marketing to develop concept and coordinate speakers, lead promotion, execution, and post-event follow-up.
Oversee direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising.
Partner with content marketing and product marketing to leverage timely thought leadership in campaigns and ensure messaging aligns with our brand narrative and customer pain points.
Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency.
Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance.
Stay on top of industry trends and MarTech to identify new channels, technologies, or tactics to enhance demand generation efforts.

Requirements

7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment
Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue
Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM (ZoomInfo), AI tools, etc
Creative thinker who can translate business objectives into engaging marketing programs
Strong analytical mindset—comfortable working with data to uncover insights, test hypotheses, and guide decisions
Excellent project management skills with the ability to juggle multiple campaigns simultaneously
Collaborative and proactive team player who thrives in a fast-paced, growth-oriented environment
Bachelor of Science/Bachelor of Arts preferred.

Benefits

Offers Equity
Offers Bonus

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationmulti-channel marketingcampaign performance analysisemail marketingABMdigital advertisingcontent syndicationmarketing automationdata analysisproject management

Soft Skills

creative thinkinganalytical mindsetcollaborationproactiveteam playercommunicationorganizational skillsadaptabilityproblem-solvingtime management