Virgin

CRM Campaign Manager

Virgin

contract

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £55,000 - £62,000 per year

About the role

  • Own the delivery of BAU and in-life CRM campaigns across email, push and in-app messaging.
  • Translate campaign plans and briefs into clear CRM requirements and customer journeys.
  • Define and track CRM campaign success metrics aligned to engagement and commercial objectives.
  • Optimise end-to-end CRM journeys to improve engagement, conversion and customer value.
  • Ensure all CRM activity is on-brand, compliant and aligned to contact strategy and governance.
  • Lead the Virgin Customer Engagement Platform channel strategy and approach for group-consented communications, working closely with Virgin companies to drive brand consideration and customer value.
  • Partner with Data Analytics to report on performance, generate insights and feed learnings back into future planning.

Requirements

  • Proven experience delivering CRM campaigns end-to-end across email, push and in-app channels.
  • Hands-on experience using Braze to build, launch and optimise CRM campaigns and customer journeys.
  • Strong project management skills, with the ability to manage multiple campaigns to deadline and quality standards.
  • Confidence translating marketing briefs into structured customer journeys and clear requirements.
  • A data-led mindset, comfortable working with performance metrics to optimise campaigns and journeys.
  • Experience collaborating with creative, data and operational teams to deliver high-quality communications.
  • A solid understanding of compliance, consent and contact strategy within CRM.
Benefits
  • unlimited leave
  • top-notch health care
  • family support
  • generous pension with up to 10% employer contribution
  • life insurance
  • option to go electric through EV scheme
  • flexible volunteering
  • learning budget
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM campaignscustomer journeyscampaign success metricsengagement optimizationconversion optimizationBrazedata analyticsperformance metricsproject management
Soft Skills
communicationcollaborationtranslating marketing briefsmanaging multiple campaignsdata-led mindset