Vimcar

Head of Marketing

Vimcar

full-time

Posted on:

Location Type: Remote

Location: France

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Job Level

Lead

About the role

  • Own marketing for France end-to-end: define and execute the French marketing strategy aligned with Shiftmove’s growth objectives, with full ownership of performance, priorities, and budget
  • Build a unified go-to-market engine in a post-merger context by harmonising funnels, channels, and ways of working across previously independent organisations
  • Drive demand generation and pipeline impact across the full funnel, with a clear ambition to grow Shiftmove’s owned inbound engine in France
  • Lead product marketing and positioning for the French market, ensuring clear messaging, compelling value propositions, and consistent storytelling across all channels and sales enablement
  • Partner closely with Sales, Product, and the GM France to align on ICPs, segmentation, account priorities, and GTM execution, and to ensure marketing is a credible growth partner to the business
  • Lead, develop, and evolve a multidisciplinary marketing team, creating clarity on roles, accountability, and capabilities required for the next phase of growth
  • Establish operational excellence and transparency, including KPIs, funnel reporting, and ROI tracking, while continuously improving tools, processes, and collaboration with central teams

Requirements

  • Proven experience in a senior marketing leadership role in B2B (SaaS, mobility, fleet, or adjacent industries)
  • Strong background in product marketing, combined with demand generation experience
  • Experience leading teams through change, integration, or post-acquisition environments
  • Ability to operate strategically while staying hands-on and execution-oriented
  • Fluency in French and English
  • Nice to have Buy-and-build or multi-entity experience
  • Exposure to multi-market or international environments
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingproduct marketingdemand generationperformance marketingpipeline impactgo-to-market strategyKPI trackingROI trackingsales enablementaccount prioritization
Soft Skills
leadershipstrategic thinkingexecution-orientedteam developmentoperational excellencecommunicationcollaborationadaptabilityclarity on rolesaccountability