Marketing

• Serve as the lead for managing and growing the RH Modo Atleta Community, ensuring a high-quality experience for every member.
• Plan and execute marketing initiatives focused on engagement, retention, and brand positioning through the community.
• Moderate and energize channels such as exclusive groups (WhatsApp), the content platform, and community activations.
• Lead onboarding for new members, creating a clear, welcoming, and strategic journey from the first contact.
• Act as host for in-person meetups in São Paulo: masterclasses, events, networking cafés, and brand experiences.
• Strategically connect members by identifying pain points, interests, and opportunities for relationship-building.
• Collect feedback, data, and community insights to support Marketing and Product decisions.
• Support the creation of content and campaigns that reinforce VIK's positioning as a reference in corporate well-being.

Marketing Analyst, Community and Experience