ViiV Healthcare

Senior Director of Marketing, Oral HIV Portfolio

ViiV Healthcare

full-time

Posted on:

Location Type: Hybrid

Location: Durham • North Carolina • United States

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Job Level

Senior

About the role

  • Deliver short- and long-range forecasts; Own brand P&L, ensuring brand annual financial targets are met and resources are effectively utilized to ensure share and NBRX growth
  • Lead oral products lifecycle including ongoing brand growth management and real-world evidence generation planning
  • Lead, Shape and Drive Digital and omnichannel strategy as part of broader marketing strategy for the full oral HIV portfolio
  • Innovate and build creative, targeted campaigns to support customer insights, product positioning, and cross channel promotional mix
  • Set direction and ensure strategic alignment across field teams to ensure execution and marketing expectations are met
  • Work with ViiV marketing leadership team to optimize HIV portfolio strategy to ensure key tradeoffs, resource utilization, and strategic shifts are made with the portfolio in mind
  • Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market to drive long-acting injectable focus
  • Demonstrate ability to build inclusive, high-performance teams and lead through change management
  • Define short- and long-term metrics and plans for assessing brand performance
  • Foster an environment of innovation, inclusion, challenge, trust, and development

Requirements

  • Bachelor's Degree & 10 plus years commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy.
  • 8 plus years of experience in leading and managing teams
  • 6 plus years plus years of experience in US pharmaceutical/biotech in-line brand marketing
  • 4 plus years of experience in strategy development and execution
  • Experience with data-driven decision making, forecasting and resource allocation
Benefits
  • All ViiV employees receive the same benefits options and plans as GSK employee.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementlifecycle marketingdigital strategydata-driven decision makingforecastingresource allocationcampaign developmentperformance metricscross-channel promotionreal-world evidence generation
Soft Skills
leadershipteam buildingchange managementstrategic alignmentinnovationinclusivitytrustdevelopmentcommunicationcollaboration
Certifications
Bachelor's Degree