
VP, Marketing
VideaHealth
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Massachusetts • New York • United States
Visit company websiteExplore more
Salary
💰 $230,000 - $270,000 per year
Job Level
About the role
- Own marketing-sourced and influenced pipeline targets, with clear accountability to revenue outcomes
- Build and scale a predictable demand generation engine across digital, field, partner, and account-based channels
- Improve conversion rates, deal velocity, and win rates in partnership with Sales
- Support complex, multi-stakeholder enterprise sales cycles with strong ICP definition, segmentation, and account-based strategies
- Equip Sales with the messaging, content, and proof points needed to win high-value deals
- Partner with Sales leadership to align on pipeline strategy, coverage, and execution
- Own and define the category of AI-powered dental care — shaping how clinicians, DSOs, and insurers understand and adopt AI
- Develop clear, differentiated positioning that translates complex AI capabilities into compelling business and clinical value
- Drive thought leadership, PR, and market presence that establishes Videa as the default leader in the space
- Partner with Product and Sales to shape pricing, packaging, and go-to-market strategy
- Bring market insight, customer understanding, and competitive intelligence into product and GTM decisions
- Ensure tight alignment between product roadmap, messaging, and commercial execution
- Build and lead a high-performing marketing organization across demand generation, product marketing, brand, and marketing operations
- Establish scalable systems for attribution, performance tracking, and revenue operations
- Create a culture of accountability, speed, and continuous improvement
Requirements
- 10+ years of B2B marketing experience with 5+ years in leadership roles
- Proven track record of owning and driving enterprise pipeline and revenue outcomes
- Deep experience in enterprise or vertical SaaS environments with complex, multi-stakeholder sales cycles
- Strong expertise in product marketing, positioning, and translating technical products into clear value for multiple audiences
- Experience building and scaling account-based marketing and enterprise demand generation programs
- Strong analytical and operational mindset, with deep understanding of attribution, funnel performance, and revenue metrics
- Experience aligning marketing, sales, and product into a unified go-to-market motion
- Builder mentality — equally comfortable setting strategy and executing hands-on
- Exceptional communication and storytelling skills
- A passion to utilize your skills to improve the world by positively impacting people's health!
Benefits
- Competitive compensation and meaningful equity
- Unlimited PTO
- 100 percent company-paid dental and vision coverage
- Generous medical contributions
- The opportunity to work on AI that is actually used every day
- A team of thoughtful, driven people who genuinely care
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingenterprise pipeline managementaccount-based marketingdemand generationproduct marketingattributionfunnel performancerevenue metricsgo-to-market strategyAI-powered dental care
Soft Skills
leadershipanalytical mindsetoperational mindsetcommunication skillsstorytelling skillscollaborationstrategic thinkingexecutionaccountabilitycontinuous improvement