Victory Church Lancaster PA

Communications

• Lead the strategy, systems, and execution of all communication and marketing efforts at Victory Church
• Develop and execute a comprehensive marketing and communications strategy aligned with Victory’s mission
• Own and drive measurable growth in attendance, engagement, and participation
• Establish and track KPIs (attendance trends, first-time guests, engagement metrics, campaign performance)
• Oversee digital marketing efforts including paid ads, landing pages, and audience targeting
• Lead planning and execution of all major campaigns (sermon series, events, seasonal initiatives)
• Ensure campaigns are fully defined upfront (messaging, deliverables, timelines, distribution)
• Partner with Executive Team and ministry leaders to align priorities and direction
• Build and enforce communication request systems across all ministries
• Ensure all requests are complete, clear, and submitted on time
• Provide strategic direction for all creative output in collaboration with the Creative Team
• Ensure brand consistency across all platforms, environments, and campuses
• Drive a high standard of storytelling, design, and communication quality
• Oversee social media, email, website, and livestream communication strategy
• Maintain centralized clarity while enabling local execution

Marketing and Communications Director

Video Editor

• Lead the vision and direction for all video content across Victory Church
• Develop cinematic, emotionally engaging, and culturally relevant storytelling
• Collaborate with pastors, communicators, and ministry leaders to bring vision to life
• Help shape the overall visual and storytelling language of Victory Church
• Drive a high standard of quality, creativity, pacing, and execution
• Produce testimonies, vision films, documentaries, interviews, promos, and social-first content
• Create video content that communicates life change and ministry impact
• Lead concept development, scripting support, shooting, editing, sound design, and final delivery
• Capture meaningful stories and moments across all campuses
• Ensure content is optimized for multiple platforms and formats
• Oversee production of sermon bumpers, Video Announcements, Announcement Loop content, event promos, and ministry-specific videos
• Support major church initiatives including Easter, Christmas, conferences, baptisms, students, kids, and vision campaigns
• Ensure weekend video content supports the overall worship and communication experience
• Build and maintain scalable systems for video production and asset organization
• Manage project timelines, approvals, and communication workflows
• Utilize tools such as Asana and Frame.io to maintain efficient collaboration and delivery
• Ensure projects are organized, communicated clearly, and completed on time
• Help eliminate reactive and last-minute production workflows
• Recruit, train, and lead volunteer video teams across campuses
• Help build systems for ongoing content capture through volunteers and freelancers
• Provide creative feedback and coaching to improve quality and consistency
• Collaborate closely with photography, communications, and creative teams
• Ensure video content is effective, scalable, and aligned across all locations
• Support campuses with storytelling resources, capture systems, and communication tools
• Help maintain consistency in quality, tone, and execution church-wide
• Schedule & Event Expectations: This role is ministry-facing and event-driven in nature. Sundays are considered a regular workday and are a core part of this position’s responsibilities. The Video Director is expected to actively capture content during weekend services and church gatherings across campuses as needed. In addition to Sundays, this role is expected to participate in and support major church events throughout the year. Flexibility in schedule is required to effectively support the ministry and communication needs of Victory Church.