Marketing and Communications Director

Leads the strategy and execution of communications at Victory Church. Drives growth and brand consistency across all campuses and ministries.

Posted 5/23/2026full-timeLancaster • Pennsylvania • 🇺🇸 United StatesLeadWebsite

Key responsibilities & impact

Lead the strategy, systems, and execution of all communication and marketing efforts at Victory Church
Develop and execute a comprehensive marketing and communications strategy aligned with Victory’s mission
Own and drive measurable growth in attendance, engagement, and participation
Establish and track KPIs (attendance trends, first-time guests, engagement metrics, campaign performance)
Oversee digital marketing efforts including paid ads, landing pages, and audience targeting
Lead planning and execution of all major campaigns (sermon series, events, seasonal initiatives)
Ensure campaigns are fully defined upfront (messaging, deliverables, timelines, distribution)
Partner with Executive Team and ministry leaders to align priorities and direction
Build and enforce communication request systems across all ministries
Ensure all requests are complete, clear, and submitted on time
Provide strategic direction for all creative output in collaboration with the Creative Team
Ensure brand consistency across all platforms, environments, and campuses
Drive a high standard of storytelling, design, and communication quality
Oversee social media, email, website, and livestream communication strategy
Maintain centralized clarity while enabling local execution

What you’ll need

5+ years of experience in marketing, communications, or related field (church or non-profit preferred)
Proven ability to lead campaigns that drive measurable results
Strong understanding of digital marketing (social, email, web, paid ads)
Experience building systems and improving workflows
Strong storytelling instincts and ability to connect messaging to action
Proficient in relevant tools (Adobe Creative Suite, Canva, CMS platforms, email systems, etc.)
Bachelor’s degree in marketing, communications, or related field (preferred, not required)

Comp & perks

ATS Keywords

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Hard Skills & Tools

digital marketingcampaign managementKPI trackingaudience targetingstorytellingworkflow improvement

Soft Skills

leadershipstrategic directioncommunicationcollaborationcreativity