Victor Damásio

Copywriter

• Write copy for product launches, evergreen funnels, sales pages, CPL scripts, emails, VSLs, ads, creative assets, and other campaign materials;
• Collaborate with designers to create lead capture and sales pages, developing the copy structure with a focus on conversion;
• Write engaging, persuasive copy that respects the expert's voice and positioning;
• Help define automation sequences and send flows, contributing copy and segmentation ideas;
• Produce content to nurture leads, engage the audience, and increase conversions;
• Ensure communication consistency across all customer touchpoints;
• Conduct deep research on the buyer persona, products, and market trends to generate highly relevant and effective ideas and messages;
• Monitor campaign metrics and propose tests and data-driven improvements;
• Participate in organizing and prioritizing team requests, focusing on high-impact deliveries.

Senior Copywriter – Infoproducts Market