Senior Copywriter – Infoproducts Market

Victor Damásio

Senior Copywriter crafting strategic texts for marketing campaigns in the digital infoproduct space. Collaborating with a team focused on high performance and growth.

Posted 4/27/2026full-timeRemote • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Write copy for product launches, evergreen funnels, sales pages, CPL scripts, emails, VSLs, ads, creative assets, and other campaign materials;
Collaborate with designers to create lead capture and sales pages, developing the copy structure with a focus on conversion;
Write engaging, persuasive copy that respects the expert's voice and positioning;
Help define automation sequences and send flows, contributing copy and segmentation ideas;
Produce content to nurture leads, engage the audience, and increase conversions;
Ensure communication consistency across all customer touchpoints;
Conduct deep research on the buyer persona, products, and market trends to generate highly relevant and effective ideas and messages;
Monitor campaign metrics and propose tests and data-driven improvements;
Participate in organizing and prioritizing team requests, focusing on high-impact deliveries.

Requirements

What you’ll need

Proven experience as a copywriter in the digital market, working with launches and evergreen campaigns;
Strong command of core copywriting techniques, storytelling, and psychological triggers;
Ability to adapt tone of voice and writing style for different channels and contexts;
Experience creating sales pages and automation strategies;
Good communication, organizational skills, and a sense of urgency to handle multiple tasks;
Ability to analyze basic campaign data (e.g., CTR, conversion rates, etc.);
Familiarity with using AI tools to support your work;
Intermediate to advanced English (preferred).

Benefits

Comp & perks

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Applicant Tracking System Keywords

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Hard Skills & Tools

copywritingstorytellingconversion optimizationautomation strategiescampaign metrics analysisbuyer persona researchsales page creationemail marketingCPL scriptsVSLs

Soft Skills

communicationorganizational skillsadaptabilitycollaborationtime managementcreativityattention to detailurgencypersuasivenessproblem-solving