VICI

Retention Marketing Assistant

VICI

full-time

Posted on:

Location Type: Hybrid

Location: Walnut Creek • California • United States

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Salary

💰 $27 - $28 per hour

Job Level

Junior

About the role

  • Schedules and deploys daily retention campaigns across email, SMS, and web/app push in Klaviyo and PushOwl.
  • Updates flows and sets up A/B tests in Klaviyo.
  • Adheres to VICI's 360 calendar, ensuring product and content timelines are met through cross-functional team communication and project management in Asana.
  • Validates inventory levels of marketed products ahead of deployment.
  • Assists in creating and optimizing creative briefs for the retention channel calendar to inform creative development.
  • Provides content inspiration and reference materials based on program analysis and competitive research.
  • Analyzes campaign performance metrics and documents learnings.
  • Builds and maintains A/B test result decks, customer segmentation insights, and creative performance presentations.
  • Collaborates with designers to develop email campaigns from basic brief to execution.
  • Coordinates with various departments but also works independently to improve the entire email strategy.
  • Optimizes owned workflows by developing templates, repeatable processes, and using AI where appropriate.

Requirements

  • Highly detail oriented with complex campaign building experience.
  • Experience working with Klaviyo or similar ESP.
  • Strong communicator and collaborator.
  • A demonstrated passion for content strategy and optimization within complex high growth environments.
  • Understanding of email & SMS analytics and ability to transform data into actionable knowledge.
  • Thrives as a self-starter, adept at navigating and excelling in ambiguous situations with minimal guidance.
  • Demonstrated ability to use AI as part of workflow.
  • Excellent time management and organization skills; meticulous attention to detail.
  • Demonstrates a high degree of personal and professional integrity.
  • Excellent problem-solving skills; willingness to think out-of-the-box to resolve issues.
  • Demonstrated knowledge and proficiency with Windows (Excel, PowerPoint), Mac and Google products, standard applications (Slack, Office365, Chrome, etc.).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingcampaign performance analysiscustomer segmentationcontent strategyemail marketingSMS marketingworkflow optimizationdata analysiscreative brief developmentretention campaign management
Soft Skills
detail orientedstrong communicationcollaborationself-starterproblem-solvingtime managementorganizationintegrityadaptabilitycreativity