VICI

Marketing

• Schedules and deploys daily retention campaigns across email, SMS, and web/app push in Klaviyo and PushOwl.
• Updates flows and sets up A/B tests in Klaviyo.
• Adheres to VICI's 360 calendar, ensuring product and content timelines are met through cross-functional team communication and project management in Asana.
• Validates inventory levels of marketed products ahead of deployment.
• Assists in creating and optimizing creative briefs for the retention channel calendar to inform creative development.
• Provides content inspiration and reference materials based on program analysis and competitive research.
• Analyzes campaign performance metrics and documents learnings.
• Builds and maintains A/B test result decks, customer segmentation insights, and creative performance presentations.
• Collaborates with designers to develop email campaigns from basic brief to execution.
• Coordinates with various departments but also works independently to improve the entire email strategy.
• Optimizes owned workflows by developing templates, repeatable processes, and using AI where appropriate.

Retention Marketing Assistant