Senior Manager, U.S. Market Research
Viatris
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $95,000 - $193,000 per year
Job Level
About the role
- Leads and manages strategy-driven market research projects in accordance with internal compliance policies and best practices.
- Responsible for ensuring that interpretation of primary market research is generating meaningful, actionable and differentiating insights.
- Has an in-depth understanding of the brand/molecule/therapeutic area and consolidates insights from primary market research, forecasting, analytics, and competitive intelligence into insights and recommendations.
- Develops and provides analysis to support strategic product planning, which includes situational analysis for each brand, market research necessary for developing and testing each product's positioning, promotional concepts and messaging.
- Collaborates with product teams to create and manage budget for primary market research projects.
- Keeps abreast with market developments and competitors.
- Proactively seeks out and evaluates new data sources, tools, and research partners that can enhance customer insights and ability to improve overall effectiveness of the marketing plan.
- Manage research vendors, resources.
Requirements
- 5+ years of Insight-driven qualitative and quantitative market research project scoping and management is preferred.
- A master's degree (or equivalent) is also preferred. However, a combination of experience and/or education will be taken into consideration.
- Known subject matter expert for quantitative and qualitative research methodologies.
- Advanced knowledge about study design and able to assess and direct vendor technical capabilities and manage risks in the analytic process.
- Recognized expertise on connecting, integrating and synthesizing analysis and data into a meaningful ‘so what’ to drive concrete strategic recommendations and enable commercial decision making.
- Strong leadership and interpersonal skills with demonstrated ability to work collaboratively with senior business leaders and cross-functional business partners.
- Strong communication and influencing skills with demonstrated ability to develop and effectively present succinct, compelling reviews of independently developed analyses infused with insight and business implications/actions to be considered.
- Strong organizational skills and time management; ability to manage a diverse range of simultaneous projects.
Benefits
- Competitive salaries
- Health insurance
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchqualitative researchquantitative researchstudy designdata analysisforecastingcompetitive intelligencestrategic product planningproject managementvendor management
Soft skills
leadershipinterpersonal skillscollaborationcommunicationinfluencing skillsorganizational skillstime managementstrategic thinkingproblem-solvingpresentation skills
Certifications
master's degree