Viamericas Corporation

Marketing Analyst

• Build and maintain daily, weekly, and monthly reporting tools tracking business performance across money transfer, digital products, agents, corridors, geographies, customers, and marketing programs
• Use Excel, SQL, Power BI, and analytical tools to deliver analysis, automated dashboards, metric reports, and data visualizations
• Support forecasting and planning using historical performance, seasonality, market trends, campaign activity, and product adoption patterns
• Track, forecast, and measure marketing programs, communications, campaigns, and product adoption; evaluate ROI and business impact
• Maintain data definitions, reporting logic, quality checks, and documentation
• Monitor competitors’ pricing, distribution, market activity, promotional strategies, and market-share indicators
• Use mapping and geographic analysis tools to identify opportunities, evaluate agent coverage, and support market expansion decisions
• Analyze customer behavior, demographics, transaction patterns, product usage, and retention trends
• Own ViaMall operational management and reporting, including inventory visibility, cost tracking, usage reporting, budget controls, and performance metrics
• Supervise and develop a small team including at least one analyst and one buyer
• Partner with Marketing, Sales, Finance, Product, Operations, and leadership to translate data into actionable recommendations
• Ensure team compliance with information security policies and training; report potential security incidents

Senior Marketing Data Analyst