Senior Marketing Data Analyst

Viamericas Corporation

Senior Marketing Data Analyst turning customer, marketing, and geographic data into growth insights for Viamericas’ international money-transfer business. Supervising analysts and buyers while improving campaigns, forecasting, reporting, and ViaMall operations.

Posted 8/15/2026full-timeTijuana • 🇲🇽 MexicoSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data analysis and business intelligence, utilizing advanced Excel, SQL, and Power BI to create automated dashboards and reports. Bilingual in English and Spanish, with strong leadership skills to supervise and develop teams while ensuring compliance with security policies.

Highest-signal resume keywords

Advanced ExcelSQLPower BIData AnalysisBilingual English and Spanish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisBusiness IntelligenceMarketing AnalyticsForecastingReporting ToolsData VisualizationCustomer Behavior AnalysisPerformance MetricsGeographic AnalysisROI Evaluation

Soft Skills

Analytical MindsetCreative Critical ThinkingPresentation SkillsVerbal CommunicationInterpersonal Skills

Tools & Technologies

PythonRSalesforce CRMAmazon QuickSightAWSGoogle Analytics

Industry Keywords

Business PerformanceMarket TrendsProduct AdoptionData DefinitionsMarket ExpansionInventory ManagementCost TrackingTeam SupervisionInformation Security ComplianceStakeholder Engagement

Tech Stack

Tools & technologies

AWSPythonSQL

About the role

Key responsibilities & impact

Build and maintain daily, weekly, and monthly reporting tools tracking business performance across money transfer, digital products, agents, corridors, geographies, customers, and marketing programs
Use Excel, SQL, Power BI, and analytical tools to deliver analysis, automated dashboards, metric reports, and data visualizations
Support forecasting and planning using historical performance, seasonality, market trends, campaign activity, and product adoption patterns
Track, forecast, and measure marketing programs, communications, campaigns, and product adoption; evaluate ROI and business impact
Maintain data definitions, reporting logic, quality checks, and documentation
Monitor competitors’ pricing, distribution, market activity, promotional strategies, and market-share indicators
Use mapping and geographic analysis tools to identify opportunities, evaluate agent coverage, and support market expansion decisions
Analyze customer behavior, demographics, transaction patterns, product usage, and retention trends
Own ViaMall operational management and reporting, including inventory visibility, cost tracking, usage reporting, budget controls, and performance metrics
Supervise and develop a small team including at least one analyst and one buyer
Partner with Marketing, Sales, Finance, Product, Operations, and leadership to translate data into actionable recommendations
Ensure team compliance with information security policies and training; report potential security incidents

Requirements

What you’ll need

Bilingual English and Spanish required
Bachelor’s degree in Business Analytics, Statistics, Economics, Finance, Marketing, Business Administration, Data Science, or a related field required
Minimum five years of experience in data analysis, business intelligence, marketing analytics, or related analytical roles
Experience working with large datasets and business stakeholders
Advanced Excel, SQL, and Power BI required
Experience with customer, transaction, campaign, geographic, or financial performance data required
Experience supervising, coordinating, or mentoring analysts, buyers, coordinators, or cross-functional support teams preferred
Experience with Python, R, Salesforce CRM, Amazon QuickSight, AWS, Google Analytics, or other digital/data analytics platforms preferred
Detail oriented with an analytical mindset
Creative critical thinker with excellent presentation, verbal and written communication, and interpersonal skills
Highly motivated team player with a strong desire for success
Valid U.S. visa and ability to travel to the United States as required

Benefits

Comp & perks

Environment of growth and learning
Occasional travel to the US