Vetcove

Growth Lead, PIMS

Vetcove

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $95,000 - $160,000 per year

Job Level

Senior

About the role

  • Work closely with product, design, and engineering to define AI-powered marketing capabilities and infrastructure within the Vetcove PIMS
  • Own the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rules
  • Design and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded content
  • Continuously identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPC
  • Translate proven email and lifecycle marketing strategies into AI-enabled systems that learn and improve over time
  • Serve as the internal expert on pet parent psychology, messaging, and behavioral triggers
  • Partner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinics
  • Use data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performance
  • Advocate for scalable, low-effort growth mechanisms that clinics can benefit from automatically
  • Create clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing tools

Requirements

  • 5+ years of experience in growth marketing, product marketing, or a related role
  • Expertise prompt engineering AI systems to produce consistent, reliable results.
  • Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems
  • Strong understanding of email marketing, customer journeys, and experimentation methodologies
  • A track record of identifying and executing creative growth hacks that drive measurable business impact
  • Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure
  • Ability to design flexible frameworks and guardrails rather than one-off campaigns
  • Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries
  • Data-informed but creatively driven, with a bias toward testing, learning, and iteration
  • Highly collaborative, with the ability to influence without direct authority
  • Self-motivated, adaptable, and energized by building new growth engines from scratch
Benefits
  • 100% remote within the USA
  • Medical, Dental, and Vision Insurance
  • Automatic 401k contribution
  • Employee referral program
  • At home office set up
  • Bi-annual company retreats
  • Open vacation policy
  • Equity
  • Monthly team events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
AI-driven marketingemail marketingcustomer journeysexperimentation methodologiesprompt engineeringautomated marketing systemsgrowth hacksdata analysispersonalization logicmarketing playbooks
Soft skills
collaborationinfluence without authoritycreativityadaptabilityself-motivationconsumer intuitionpersuasive messagingstrategic thinkingproblem-solvingcommunication