Vestis Corporation

Product Marketing Manager

Vestis Corporation

full-time

Posted on:

Location Type: Remote

Location: Arizona • Florida • United States

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About the role

  • Champion the voice of the customer, ensuring customer needs, pain points, and buying motives inform product, pricing, and GTM decisions.
  • Build and scale disciplined, repeatable marketing processes that ensure consistent execution, high-quality service, and seamless customer experiences across segments.
  • Equip and empower frontline teams (Sales, Service, and Operations) with clear positioning, tools, and training to drive engagement and revenue growth.
  • Lead segment deep-dives to assess market dynamics, customer needs, competitive landscape, and growth opportunities.
  • Develop and maintain customer personas, mapping buying motivations, decision drivers, and unmet needs.
  • Partner with Marketing Analytics, Sales and Service teams to identify product gaps and inform roadmap prioritization.
  • Design and operationalize standardized GTM frameworks for new product launches, expansions, and cross-sell initiatives.
  • Own end-to-end launch planning, including messaging, targeting, enablement, and performance tracking.
  • Drive consistency and scalability across launches in key verticals.
  • Develop and deliver sales enablement tools, training modules, and segment-specific resources that improve sales effectiveness.
  • Create playbooks to support specialized selling strategies, including product training and customer cross-sell penetration.
  • Act as a trusted leader on cross-functional teams, ensuring alignment between marketing strategy and field execution.

Requirements

  • 3+ years of Product Marketing experience in B2B, preferably within enterprise or industrial/service-based organizations.
  • Proven success launching and scaling products in complex portfolios.
  • Strong analytical skills with experience translating data into actionable insights.
  • Deep collaboration skills across Sales, Operations, Procurement and Leadership.
  • Exceptional communication and storytelling abilities.
Benefits
  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Product MarketingMarket AnalysisGTM FrameworksSales EnablementData AnalysisCustomer Persona DevelopmentLaunch PlanningCompetitive AnalysisPerformance TrackingCross-sell Strategies
Soft skills
Analytical SkillsCollaborationCommunicationStorytellingLeadershipCustomer AdvocacyTraining DevelopmentProcess ImprovementEngagementRevenue Growth