Very Good Ventures

Digital Marketing

• Drive digital marketing initiatives, programs, and projects to support VGV as the industry leader in Flutter and beyond
• Develop and implement digital marketing strategies and campaigns across email, social media, paid advertising, SEO/SEM, and the VGV website
• Manage platform and campaign performance, reporting, metrics, and analytics
• Oversee VGV social channels and ensure brand consistency across messaging and campaigns
• Manage website backend (Webflow) and updates, including content updates, landing page creation, forms, and assets
• Assess and manage digital marketing and MarTech tools (Clay, Apollo, Zapier, HotJar, HubSpot)
• Work closely with the Senior Marketing Operations Manager to identify, test, integrate, assess, and manage the MarTech and RevOps stack
• Assist with and oversee execution and technical aspects of marketing channels, including campaign set-up, trafficking, and monitoring
• Develop and maintain reports and dashboards to track KPIs and performance metrics; manage lead lists and reporting
• Partner with content marketing, events, and sales to create and support ABM and brand campaigns
• Provide targeted SEO strategies for content and collateral, and maintain content calendar strategy
• Document processes, workflows, and SOPs for usage and onboarding
• Support vetting and management of digital and operations vendors and contractors
• Report to the Director of Marketing and collaborate across internal stakeholders and client-facing teams

Senior Digital Marketing Specialist