Very Good Ventures

Senior Digital Marketing Specialist

Very Good Ventures

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $230,000 - $285,000 per year

Job Level

Senior

Tech Stack

ApolloFlutter

About the role

  • Drive digital marketing initiatives, programs, and projects to support VGV as the industry leader in Flutter and beyond
  • Develop and implement digital marketing strategies and campaigns across email, social media, paid advertising, SEO/SEM, and the VGV website
  • Manage platform and campaign performance, reporting, metrics, and analytics
  • Oversee VGV social channels and ensure brand consistency across messaging and campaigns
  • Manage website backend (Webflow) and updates, including content updates, landing page creation, forms, and assets
  • Assess and manage digital marketing and MarTech tools (Clay, Apollo, Zapier, HotJar, HubSpot)
  • Work closely with the Senior Marketing Operations Manager to identify, test, integrate, assess, and manage the MarTech and RevOps stack
  • Assist with and oversee execution and technical aspects of marketing channels, including campaign set-up, trafficking, and monitoring
  • Develop and maintain reports and dashboards to track KPIs and performance metrics; manage lead lists and reporting
  • Partner with content marketing, events, and sales to create and support ABM and brand campaigns
  • Provide targeted SEO strategies for content and collateral, and maintain content calendar strategy
  • Document processes, workflows, and SOPs for usage and onboarding
  • Support vetting and management of digital and operations vendors and contractors
  • Report to the Director of Marketing and collaborate across internal stakeholders and client-facing teams

Requirements

  • 5+ years experience in digital marketing and marketing operations
  • Excellent written and verbal communication skills with the ability to craft clear and concise messaging across internal and external teams
  • Proven ability to support and own key parts of the digital and operations strategies and manage strategic initiatives
  • Demonstrated ability to collaborate, partner, and influence across marketing verticals, company departments, and third-party agencies and vendors
  • Experience developing and implementing digital marketing strategies and campaigns across email, social media, paid advertising (including Google Ads and LinkedIn Ads), SEO/SEM, and websites
  • Experience managing platform and campaign performance, reporting, metrics, and analytics
  • Experience managing website backend (Webflow), content updates, landing page creation, forms, and assets
  • Familiarity with MarTech tools including Clay, Apollo, Zapier, HotJar, and HubSpot
  • Experience with campaign setup, trafficking, monitoring, lead list management, and dashboard/report creation
  • Experience partnering on ABM and content SEO strategies
  • Ability to document processes, workflows, and SOPs
  • US work eligibility implied by position labeled US, Remote