Product Marketing Manager
S&P Global
Product Marketing Manager
Verra Mobility
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona, California, Florida, New Jersey, New York, Texas • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute product marketing strategies to drive awareness, adoption, and growth of the evolving Government Solutions portfolio.
- Map customer journeys based on market research and analysis to help guide go-to-market strategy.
- Lead the end-to-end product launch process, from ideation and development to post-launch optimization.
- Collaborate with cross-functional teams to drive alignment, execution, and business results.
- Develop compelling, differentiated messaging, positioning, and narratives tailored to the solution offerings and the target audiences.
- Work closely with the Product Management teams to understand and champion the product roadmaps.
- Support the training and enablement of a growing sales organization.
- Generate product-oriented content that showcases our differentiation, including pitch decks, demos, competitive battlecards, product one-pagers, FAQs, RFP responses, and more for both internal and external audiences.
- Partner with your Marketing and Communications teammates to build and share awareness-building content, including blogs and presentations for industry events.
- Create and drive metrics to measure progress for the go-to-market efforts.
- Manage budgets with clear ROI on Product Marketing initiatives.
- Other duties as assigned
Requirements
- Proven experience (minimum of 5 years) in Product Marketing or related roles, preferably with direct experience in the technology industry and government market segments.
- Confident presenter and public speaker with live audiences, on video, in webinars, etc.
- Strong written and communication skills
- Analytical acumen with a creative mindset, able to juggle and prioritize multiple projects.
- Proven ability to build and manage relationships across multiple stakeholders.
- Team player, ready to ensure team success.
- BA/BS in Marketing, Business, Communications, or other related fields.
Benefits
- Do What’s Right
- Lead with Grace
- Win Together
- Own It.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategycustomer journey mappingproduct launch processcontent generationmetrics measurementbudget managementcompetitive analysissales enablementmarket research
Soft skills
presentation skillspublic speakingwritten communicationanalytical acumencreative mindsetrelationship buildingteam collaborationproject prioritizationstakeholder managementadaptability
Certifications
BA in MarketingBA in BusinessBA in Communications
