Verra Mobility

Director, Marketing

Verra Mobility

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

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Job Level

Lead

About the role

  • Spearhead marketing, demand generation, and strategic growth initiatives at T2 Systems
  • Shape and execute integrated marketing programs
  • Strengthen brand presence and accelerate pipeline growth
  • Identify new avenues for both organic and inorganic expansion
  • Oversee all facets of marketing—including digital, content, product marketing, and market research
  • Lead efforts to identify, evaluate, and develop new growth engines that position T2 Systems for long-term success.

Requirements

  • Bachelor’s degree in Marketing, Business, STEM, or related field; MBA strongly preferred.
  • 7+ years of progressive marketing leadership experience, including at least 3 years in a senior role.
  • Proven success in demand generation, funnel optimization, and driving measurable pipeline growth.
  • Demonstrated ability to launch products, execute go-to-market strategies, and expand into new markets.
  • Track record of improving customer engagement and satisfaction through nurturing programs, digital communities, and loyalty initiatives.
  • Deep understanding of digital marketing, SEO/SEM, paid media, social, and content marketing.
  • Proficiency with marketing automation platforms, CRM systems (e.g., Marketo, Salesforce), and analytics tools.
  • Experience developing business cases for growth initiatives, partnerships, and M&A opportunities.
  • Skilled in leading high-performing teams and collaborating across sales, product, finance, and operations.
  • Comfortable engaging with C-suite executives and influencing strategic decisions.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work arrangements
  • Professional development opportunities
  • Paid time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationfunnel optimizationproduct launchgo-to-market strategiescustomer engagementSEOSEMpaid mediacontent marketingmarketing automation
Soft skills
leadershipcollaborationinfluencingstrategic thinkingcustomer satisfactionteam managementcommunicationproblem-solvingcreativityanalytical thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in STEMMBA