Vero Networks

Chief Marketing Officer

• Develop and execute the national fiber marketing strategy, aligning brand messaging, campaigns, and creative direction with business goals.
• Report weekly on marketing performance across all channels and geographies, tracking results against targets and adjusting plans to ensure consistent execution.
• Lead a hands-on, data-driven digital strategy, including end-to-end planning, execution, and optimization of paid acquisition efforts — with expertise in Google, Meta, and other relevant platforms — alongside owned and earned channels.
• Manage Vero Fiber’s corporate brand, ensuring a strong presence as both a trusted service provider and an employer of choice.
• Support and measure local marketing efforts, including partnerships, sponsorships, and other grassroots initiatives.
• Drive offline engagement strategies, including direct mail, community events, and other local touchpoints.
• Maximize referrals and encourage strong word-of-mouth through customer advocacy programs.
• Manage a mix of full-time team members and contractors, ensuring authentic and timely engagement with Vero’s social community in line with our Brand Promise.
• Mentor and develop marketing capabilities within the organization, fostering collaboration, accountability, and innovation.
• Use consumer insights, competitive analysis, and market data to guide campaign development and prioritization.
• Partner with sales, product, finance, and operations to align marketing with business readiness and performance goals.
• Test and implement new marketing channels to expand reach and strengthen brand presence.
• Work closely with sales teams to capture “feet on the street” feedback on Vero and its competitors to maximize campaign ROI.

Director of Marketing