Chief Marketing Officer

• Develop and execute the national fiber marketing strategy, aligning brand messaging, campaigns, and creative direction with business goals.
• Report weekly on marketing performance across all channels and geographies, tracking results against targets and adjusting plans to ensure consistent execution.
• Lead a hands-on, data-driven digital strategy, including end-to-end planning, execution, and optimization of paid acquisition efforts — with expertise in Google, Meta, and other relevant platforms — alongside owned and earned channels.
• Manage Vero Fiber’s corporate brand, ensuring a strong presence as both a trusted service provider and an employer of choice.
• Support and measure local marketing efforts, including partnerships, sponsorships, and other grassroots initiatives.
• Drive offline engagement strategies, including direct mail, community events, and other local touchpoints.
• Maximize referrals and encourage strong word-of-mouth through customer advocacy programs.
• Manage a mix of full-time team members and contractors, ensuring authentic and timely engagement with Vero’s social community in line with our Brand Promise.
• Mentor and develop marketing capabilities within the organization, fostering collaboration, accountability, and innovation.
• Use consumer insights, competitive analysis, and market data to guide campaign development and prioritization.
• Partner with sales, product, finance, and operations to align marketing with business readiness and performance goals.
• Test and implement new marketing channels to expand reach and strengthen brand presence.
• Work closely with sales teams to capture “feet on the street” feedback on Vero and its competitors to maximize campaign ROI.

Director of Marketing

Salary

Job Level

About the role

Requirements

Senior Partner Manager, Outsourcing Operations

Director of Planning

Director, Public Relations

Energy Solutions Consultant

Enterprise Account Executive