VP of Marketing
OVERJET
SaltStack
Director of Marketing
Vero Networks
full-time
Posted on:
Location: Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $130,000 per year
Job Level
Lead
About the role
- Develop and execute the national fiber marketing strategy, aligning brand messaging, campaigns, and creative direction with business goals.
- Report weekly on marketing performance across all channels and geographies, tracking results against targets and adjusting plans to ensure consistent execution.
- Lead a hands-on, data-driven digital strategy, including end-to-end planning, execution, and optimization of paid acquisition efforts — with expertise in Google, Meta, and other relevant platforms — alongside owned and earned channels.
- Manage Vero Fiber’s corporate brand, ensuring a strong presence as both a trusted service provider and an employer of choice.
- Support and measure local marketing efforts, including partnerships, sponsorships, and other grassroots initiatives.
- Drive offline engagement strategies, including direct mail, community events, and other local touchpoints.
- Maximize referrals and encourage strong word-of-mouth through customer advocacy programs.
- Manage a mix of full-time team members and contractors, ensuring authentic and timely engagement with Vero’s social community in line with our Brand Promise.
- Mentor and develop marketing capabilities within the organization, fostering collaboration, accountability, and innovation.
- Use consumer insights, competitive analysis, and market data to guide campaign development and prioritization.
- Partner with sales, product, finance, and operations to align marketing with business readiness and performance goals.
- Test and implement new marketing channels to expand reach and strengthen brand presence.
- Work closely with sales teams to capture “feet on the street” feedback on Vero and its competitors to maximize campaign ROI.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree preferred).
- 10+ years of marketing experience with proven success in integrated strategy, customer acquisition, and campaign execution.
- Leadership experience managing cross-functional teams and delivering impactful national and local marketing programs.
- Strong understanding of both large-scale brand building and localized market engagement.
- Track record of success in both digital and offline channels, including direct mail and referral programs.
- Excellent analytical skills with the ability to turn data into actionable results.
- Exceptional communication and collaboration skills across creative, media, product, sales, and finance teams.
- Expertise in Google and Meta Platforms, other platforms a plus.
- Willingness and ability to travel.
- Ability to pass a background and MVR screen.
