Verlag Der Tagesspiegel

Head of Marketing – m/f/d

Verlag Der Tagesspiegel

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Lead

About the role

  • You develop and implement the overarching marketing strategy for all Tagesspiegel Background products
  • You build a scalable model for lead and demand generation
  • You support the development of new products and refine their market positioning
  • You create high-impact marketing assets such as whitepapers and webinars
  • You lead and develop the marketing team, both in terms of subject-matter expertise and line management

Requirements

  • Several years of leadership experience in B2B marketing, ideally with complex, consultative products
  • Proven success in building scalable lead- and demand-generation funnels
  • Strong data affinity and experience working in a KPI-driven environment
  • Experience with CRM systems, marketing automation and performance tools
  • Solid understanding of the alignment between marketing and sales (Revenue Marketing / RevOps)
  • Analytical strength combined with creative, solution-oriented thinking
  • Entrepreneurial, growth-oriented and hands-on mindset
  • Clear, structured and motivating communication and leadership style
  • Confident in engaging with internal stakeholders and external partners
Benefits
  • Creative freedom in a team where ideas are valued and where you can implement your vision at an innovative media company in the heart of Berlin
  • Flat hierarchies with short decision-making paths and direct communication
  • Subsidized BVG company ticket and employer contribution to a company pension plan
  • Free digital subscriptions to Tagesspiegel & Tagesspiegel Plus, Handelsblatt and Die Zeit
  • Opportunities for professional development via the online platform Masterplan to advance your career
  • A 38.5-hour workweek with 30 days of vacation (for full-time positions), so you have ample time to recharge
  • Flexible working hours and remote work up to 50%
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketinglead generationdemand generationKPI-driven environmentmarketing automationperformance toolsRevenue MarketingRevOpsdata analysisproduct positioning
Soft Skills
leadershipcommunicationanalytical thinkingcreative thinkingsolution-oriented thinkingentrepreneurial mindsetgrowth-oriented mindsethands-on mindsetstructured communicationmotivating leadership