Verity Group

Marketing Operations Specialist

Verity Group

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Organize and manage the administrative aspects of all marketing tools, ensuring access control, security, and account integrity.
  • Lead the HSM (High Speed Message) dispatch process, including the management, approval, and optimization of message templates with providers (BSPs).
  • Contribute to the ABA architecture, taking responsibility for Porto’s business lines and verticals, ensuring technology supports the commercial strategy.
  • Create, document, and implement the processes and governance for all corporate ad manager applications.
  • Monitor and provide technical support for TikTok Ads, Facebook Ads (Meta) and Google Ads campaigns, ensuring correct implementation of pixels, conversion APIs, and tracking.
  • Apply artificial intelligence knowledge to optimize creative processes, data analysis, or marketing automation.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, or related fields.
  • Traffic Management: Proven technical expertise in Google Ads, Facebook Ads (Meta Ads), and TikTok Ads.
  • Digital Channels: Strong knowledge of digital channel ecosystems and messaging tools (WhatsApp API/HSM).
  • Artificial Intelligence: Knowledge and hands-on experience applying AI tools in day-to-day marketing and technology activities.
  • Highly organized: exceptional ability to manage governance, processes, and technical documentation.
  • Process-oriented: ability to design workflows and establish quality standards.
Benefits
  • Meal voucher
  • Food allowance
  • Home office allowance
  • Health insurance
  • Dental insurance
  • Life insurance
  • Discount partnerships
  • Agreements with establishments and educational institutions
  • Recurring agility trainings
  • Verity Learning
  • Verity Break (Intervalo Verity)
  • #VerityComVocê
  • Viva Engage
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsFacebook AdsTikTok AdsAI toolsdata analysismarketing automationprocess designworkflow establishmenttechnical documentationmessage template optimization
Soft Skills
highly organizedexceptional managementprocess-oriented
Certifications
Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in Communications