Verifiable

Senior Manager, Organic Growth Marketing

Verifiable

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • You'll own the content engine that drives discovery
  • The web experience that converts visitors into leads
  • The optimization loops that make both better over time
  • Develop and own a rolling 12-month content roadmap aligned to GTM motions, product launches, ABX campaigns, and sales cycles
  • Build a consistent publishing cadence starting with one SEO/AEO-optimized pillar article per week
  • Own content atomization — every major asset (webinar, guide, case study) produces multiple downstream formats across channels
  • Ensure all content themes align with ICP targeting to serve as both campaign entry points and nurture touchpoints
  • Own Verifiable's optimization roadmap across traditional search and Answer Engine Optimization (AEO/AI search)
  • Drive non-branded organic growth
  • Monitor how LLMs categorize Verifiable
  • Partner with web/dev to maintain technical SEO health
  • Own strategy and execution for inbound conversion paths
  • Build and manage a continuous A/B and multivariate testing program tied to pipeline outcomes
  • Lead end-to-end webinar and video production
  • Scale the webinar program from 2–3 to 6–8 per year
  • Define and own Verifiable's voice on LinkedIn and Reddit
  • Partner with internal SMEs to build a thought leadership content system
  • Implement social listening to track sentiment shifts and brand mentions

Requirements

  • 8+ years in inbound, content, or growth marketing with at least 5 years in B2B SaaS
  • Proven track record building inbound programs that drive measurable pipeline — specific examples required
  • Hands-on CRO experience: has owned A/B testing programs and conversion funnel optimization and can connect results to pipeline
  • Strong SEO fundamentals including keyword research, on-page optimization, schema markup, and technical SEO awareness
  • Fluent in AEO/AI search — understands how LLMs source and surface content and has experimented with it firsthand
  • End-to-end video and webinar production experience
  • Exceptional writer and editor — translates complex or technical concepts into content that resonates with business buyers
  • Experience with complex B2B sales cycles and multi-stakeholder buying decisions
Benefits
  • Health/Vision/Dental plans
  • unlimited PTO
  • new Apple equipment
  • startup equity as part of your comp package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingSEOAEOA/B testingconversion optimizationvideo productionwebinar productionkeyword researchon-page optimizationschema markup
Soft Skills
writingeditingcommunicationleadershipcollaborationstrategic thinkingcreativityanalytical skillsproject managementadaptability