Marketing

• End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention.
• Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty.
• Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations.
• Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement.
• Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy.
• Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences

Lifecycle Marketing Manager

Customer Lifecycle & Retention Marketing Manager

Senior Marketing Manager – Consulting

Vice President, B2B Marketing

Director, Partner Marketing

Senior Field Marketing Manager, Enterprise