Senior Communications Manager
Vercel
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Job Level
About the role
- Develop and execute thought leadership strategies for Vercel's executive bench beyond the CEO, identifying the right platforms, topics, and moments for each leader; securing speaking opportunities, podcasts, and bylines; and helping executives build authentic voices that reinforce Vercel's narrative.
- Own Vercel's media and analyst relations program end-to-end, working closely with agency partners to build relationships with key journalists, content creators, and analysts; coordinating interviews, podcasts, briefings and inquiries; managing report submissions; and ensuring analysts have a clear, current understanding of our platform, positioning, and differentiation.
- Own relationships with technical influencers, content creators, and community voices who shape developer and buyer opinion. Build a structured approach to engagement, identifying key voices, managing outreach, and creating opportunities for authentic collaboration that goes beyond transactional sponsorships.
- Manage communications-driven sponsorships and partnerships, evaluating opportunities, negotiating agreements, and ensuring sponsored content and activations align with our brand and deliver measurable impact.
- Create compelling materials that support these programs: briefing documents, thought leadership drafts, talking points, and pitch materials that are sharp, clear, and on-narrative.
- Build systems to track the impact of analyst relations, thought leadership, and influencer programs—reporting on coverage, sentiment, and influence on key audiences.
Requirements
- 8-10 years of experience in communications, PR, or related fields, with demonstrated experience in at least two of the following: media relations, analyst relations, executive communications, or influencer/community engagement.
- Experience in B2B technology, developer tools, or infrastructure. You understand how technical audiences think and what resonates with them.
- Deep understanding of AI and developer communities online. You read Pragmatic Engineer as much as you read The Information. You watch Latent Space as much as CNBC.
- Strong writing and storytelling skills, with a refined sense of taste. You can translate technical concepts into clear, compelling narratives, and you’re allergic to typical B2B marketing tropes.
- Excellent relationship-building skills. You know how to earn trust with analysts, influencers, and executives alike.
- Highly organized with strong program management instincts. You can build repeatable processes while staying flexible at a very high velocity.
- Comfortable with ambiguity and bias toward action. You figure things out and move fast.
- Genuine interest in the technology we're building and the community we serve.
Benefits
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media relationsanalyst relationsexecutive communicationsinfluencer engagementB2B technologydeveloper toolsinfrastructurewritingstorytellingprogram management
Soft Skills
relationship-buildingorganizational skillsflexibilitytrust-buildingcommunicationstrategic thinkingcreativityadaptabilityproblem-solvingaction-oriented