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General

• Take ownership of the media plan development, implementation, and execution.
• Provide analysis and in-fight optimization guidance.
• Comfort with analyzing data and real time analysis to inform planning decisions and contribution to ongoing reporting deliverables & QBR
• Work collaboratively across Croud and external agency partner teams to maximize the impact of media dollars for major clients
• Help to develop scenario plans, forecasting, diminishing returns, minimum sufficiencies & all key channel planning tools that will create measurable impact to a clients' businesses, not just success of media metrics
• Cross-channel media planning, ensuring a data-backed media mix and tactical decisions
• Oversee audience, market, and competitor intelligence projects, ensuring that insights are actionable and matter to clients’ business
• Collaborate with cross-functional stakeholders, manage escalations, and identify and work to connect client opportunities.
• Complete analysis, identify trends in client and competitive data and help change on-going activation based on evaluation of data.
• Ensure budgets are clearly tracked and organized through routine flowchart delivery & ownership of brand dollars
• Work directly with clients to build relationships and trust for Croud.

Senior Media Planner