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Account Manager

• Provide bold and confident recommendations and sound leadership backed by innovative flair and analytical experience
• Plan, create, manage, optimize, and forecast Meta, TikTok, and other social platforms as well as Google/Bing Ads accounts, including Search, Shopping (Performance Max), YouTube, Discovery (Demand Gen), and Display campaigns
• Deliver day-to-day implementation of Programmatic Display and Video campaigns across key clients within the channel team
• Utilize tools such as Croud Control, DV360, Google Analytics, DoubleClick Campaign Manager and others
• Establish strategies to deliver results against client goals and KPIs
• Build and maintain strong relationships with clients, vendors, and internal stakeholders
• Support business development by contributing to pitches and cross-selling Croud products to existing clients
• Create and deliver flawless client-facing reports based on accurate data and insightful analysis
• Develop and deliver account development plans or roadmaps based on client campaign briefs or on client KPIs
• Collaborate with the Associate Director of Biddable Media and cross-channel teams to develop insightful, successful media strategies for clients
• Manage and develop team members including task delegation, training coordination, ad hoc constructive feedback, and Croud’s career development framework process.

Biddable Account Manager – Programmatic

General

• Take ownership of the media plan development, implementation, and execution.
• Provide analysis and in-fight optimization guidance.
• Comfort with analyzing data and real time analysis to inform planning decisions and contribution to ongoing reporting deliverables & QBR
• Work collaboratively across Croud and external agency partner teams to maximize the impact of media dollars for major clients
• Help to develop scenario plans, forecasting, diminishing returns, minimum sufficiencies & all key channel planning tools that will create measurable impact to a clients' businesses, not just success of media metrics
• Cross-channel media planning, ensuring a data-backed media mix and tactical decisions
• Oversee audience, market, and competitor intelligence projects, ensuring that insights are actionable and matter to clients’ business
• Collaborate with cross-functional stakeholders, manage escalations, and identify and work to connect client opportunities.
• Complete analysis, identify trends in client and competitive data and help change on-going activation based on evaluation of data.
• Ensure budgets are clearly tracked and organized through routine flowchart delivery & ownership of brand dollars
• Work directly with clients to build relationships and trust for Croud.

Biddable Account Manager – Programmatic

Senior Media Planner