Senior Media Planner

VERB | powered by Croud

Senior Media Planner developing and implementing data-driven media strategies for Croud's international clients. Collaborating with cross-functional teams to maximize campaign performance in the New York office.

Posted 6/24/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $75,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Take ownership of the media plan development, implementation, and execution.
Provide analysis and in-fight optimization guidance.
Comfort with analyzing data and real time analysis to inform planning decisions and contribution to ongoing reporting deliverables & QBR
Work collaboratively across Croud and external agency partner teams to maximize the impact of media dollars for major clients
Help to develop scenario plans, forecasting, diminishing returns, minimum sufficiencies & all key channel planning tools that will create measurable impact to a clients' businesses, not just success of media metrics
Cross-channel media planning, ensuring a data-backed media mix and tactical decisions
Oversee audience, market, and competitor intelligence projects, ensuring that insights are actionable and matter to clients’ business
Collaborate with cross-functional stakeholders, manage escalations, and identify and work to connect client opportunities.
Complete analysis, identify trends in client and competitive data and help change on-going activation based on evaluation of data.
Ensure budgets are clearly tracked and organized through routine flowchart delivery & ownership of brand dollars
Work directly with clients to build relationships and trust for Croud.

Requirements

What you’ll need

3+ Years of media planning experience
Demonstrable in-depth experience as an Assistant Planner.
We’re open to candidates from media or digital planning backgrounds, or who currently work in strategy roles
Experience of campaign planning that has driven demonstrable results for clients
Experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders to understand their business objectives
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Detail-oriented, good follow through, able to multitask, and work well under tight deadlines in a fast-paced environment
Demonstrate ability to learn new proprietary software and processes quickly and proficiently
Hands-on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360
Hands-on experience of industry planning & insight tools is a nice-to-have. These include (but are not limited to) GlobalWebIndex, SimilarWeb, Statista, Pathmatics, E-marketer
All the essentials: Excel/Google Sheets, Powerpoint/Google Slides

Benefits

Comp & perks

20 days vacation a year with 12 public holidays observed
Enhanced paid parental leave
Healthy in-office meals and snacks
401(k) Savings Plan (100% Matching up to 4%)
Sales commission with pitch opportunities
Annual performance bonus
Pre-tax commuter benefits
Full paid medical Insurance for employee (including dental and vision)
Dependent contribution to medical, dental and vision coverage
Employer paid life insurance coverage
Monthly wellness membership stipend
Access to health guidance and wellness resources
Free Citi bike membership
Hybrid workspace support - home office setup is provided
Agile working policy
Opportunity to work abroad in Croud’s international offices.
Regularly scheduled social events and quarterly team offsites

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Hard Skills & Tools

media planningcampaign planningdata analysisforecastingcross-channel media planningaudience intelligencemarket intelligencecompetitor intelligencedigital marketingpresentation skills

Soft Skills

collaborationrelationship buildingcommunicationdetail-orientedmultitaskingtime managementproblem-solvingclient managementtrust buildingadaptability