Verato

Product Marketing Manager – Healthcare Provider Domain

Verato

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop differentiated positioning and messaging that clearly articulates the value of Verato’s Provider Identity Intelligence solutions.
  • Translate complex technical capabilities into clear, customer-centric business value for healthcare stakeholders.
  • Continuously refine messaging based on market trends, customer insights, and competitive dynamics.
  • Conduct market research on provider data challenges, regulatory changes, and interoperability trends.
  • Gather and synthesize feedback from customers, prospects, analysts, and win/loss analysis to inform strategy.
  • Clearly define and communicate competitive differentiation.
  • Lead go-to-market planning and execution for product launches and releases.
  • Define target segments, buyer personas, and key use cases (e.g., provider data management, network management, compliance, analytics).
  • Partner with demand generation to drive pipeline growth through campaigns, content, and events.
  • Serve as the primary marketing contact for key strategic partners, ensuring alignment and maximizing joint impact.
  • Equip sales and customer-facing teams with compelling materials (pitch decks, one-pagers, battlecards, ROI tools).
  • Train teams to confidently articulate product value, differentiation, and use cases.
  • Support strategic deals with tailored messaging and content to improve win rates.
  • Develop high-impact content, including whitepapers, blogs, case studies, and webinars.
  • Partner with internal subject matter experts to establish Verato as a thought leader in provider identity and data intelligence.
  • Support analyst relations and PR initiatives as needed.

Requirements

  • 5+ years of experience in product marketing, preferably in healthcare technology, data, or SaaS.
  • Experience working in or marketing to the healthcare ecosystem—especially provider data, directories, credentialing, or network management—is highly preferred.
  • Strong ability to translate complex technical concepts into clear, compelling messaging.
  • Proven track record of successful product launches and go-to-market execution.
  • Experience partnering closely with sales and customer success teams on enablement and deal support.
  • Excellent writing, storytelling, and communication skills.
  • Analytical mindset with the ability to turn insights into actionable strategies.
  • Experience with identity resolution, MDM, or data quality solutions is a plus.
  • Bachelor’s degree in marketing, communications, or a related field.
  • Familiarity with product marketing frameworks (e.g., Pragmatic Institute) is a plus.
Benefits
  • Health insurance
  • Professional development opportunities
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market executionmarket researchidentity resolutionMDMdata quality solutionsprovider data managementnetwork managementanalyticscontent development
Soft Skills
communication skillsstorytellinganalytical mindsetability to translate technical conceptscollaborationtrainingstrategic thinkingcustomer-centric approachfeedback synthesiscompetitive differentiation
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsrelated field certifications